Smart Appart – New Store Build, SEO & Booking Integration

The brand had a buggy checkout through a third-party channel manager which broke the user experience. They needed a new CI, modern UX, and a SEO and content strategy to attract international guests. Results: ✔️ Stronger brand identity across digital and print ✔️ Fast, modern website in line with leading booking platforms ✔️ Seamless booking experience ✔️ 8x impressions, 4x clicks on Google
Project details
- IndustryAI
- Services
- Partner
- Shopibrands · 5 from 52 reviews · Shopify partner since 2021
What was delivered
AI-generated- New Shopify store build
- New corporate identity for digital and print
- Channel manager booking integration on Shopify
- SEO and content strategy for international guests
- New travel guides
Inside the project
AI-generatedWritten by ShopDigest AI from Shopibrands’ description and project images.
Replacing a buggy third-party booking checkout
Smart Appart, a holiday rentals brand, had a buggy checkout that ran through a third-party channel manager and broke the user experience. In its review, the client describes the old website as outdated and booking as confusing. Shopibrands built a new Shopify store and, according to the client, integrated a channel manager that didn't exist for Shopify. Shopibrands says the result is a website in line with leading booking platforms.
A new corporate identity for a travel brand
Besides the store, the brief called for a new corporate identity and a modern UX. Shopibrands reports a stronger brand identity across digital and print. The project images show a homepage with a menu, a language selector and a full-width hero with the Smart Appart - Holiday Rentals headline and a Book Now button. The client says the new site "fits our travel brand perfectly".
SEO and travel guides for international guests
To attract international guests, the project included an SEO and content strategy. The client review mentions new travel guides that Shopibrands introduced to the site. In its list of results, Shopibrands reports 8x impressions and 4x clicks on Google.
About the partner
Shopibrands is a Select Shopify Partner based in Berlin, Germany, and a partner since 2021, with a 5 rating from 52 reviews. It works in English, Spanish and German.
Frequently asked questions
AI-generatedWho built the Shopify store and booking integration for Smart Appart?
Shopibrands built Smart Appart's new Shopify store. The work included a new corporate identity, a channel manager booking integration and an SEO and content strategy.
What results did the Smart Appart Shopify SEO work deliver?
Shopibrands reports 8x impressions and 4x clicks on Google for Smart Appart, along with a stronger brand identity across digital and print.
Why did Smart Appart need a new Shopify store?
Its checkout ran through a third-party channel manager that was buggy and broke the user experience. In its review, the client says the old website was outdated and made booking confusing.



