Fox Factory
A Platform Consolidation Play Took Fox Factory Bike and Power Vehicle groups and consolidated their CMS systems and migrated to Shopify Plus. Addressed product discovery complexities, guiding users via technical fitment data and custom finders. Simplified site management and ensured consistent brand storytelling across global regions.
Project details
- ServiceAI
- IndustriesAI
- Sports and recreation
- Automotive
- Partner
- iamota
What was delivered
AI-generated- Consolidation of the Bike and Power Vehicle groups' CMS systems
- Migration to Shopify Plus
- Product discovery guided by technical fitment data
- Custom product finders
Inside the project
AI-generatedWritten by ShopDigest AI from iamota’s description and project images.
Two Fox Factory groups on one Shopify Plus platform
iamota describes the work as a platform consolidation play: the CMS systems of Fox Factory's Bike and Power Vehicle groups were consolidated and the business migrated to Shopify Plus. According to iamota, the result was simpler site management and consistent brand storytelling across global regions.
Fitment data and custom finders for product discovery
Product discovery was a stated complexity for Fox Factory. iamota addressed it by guiding shoppers through technical fitment data and custom finders.
About the partner
iamota is a Premier Shopify Partner based in Vancouver, Canada, working in English.
Frequently asked questions
AI-generatedWho migrated Fox Factory to Shopify Plus?
iamota consolidated the CMS systems of Fox Factory's Bike and Power Vehicle groups and migrated them to Shopify Plus.
How did iamota improve product discovery on the Fox Factory Shopify store?
iamota reports that it addressed product discovery complexities by guiding users through technical fitment data and custom finders.
Where is iamota based?
iamota is based in Vancouver, Canada, and works in English.
