Vega

New DTC site for the New Brand New owners. New Brand. New Shopify Plus site. Created rich product discovery paths and custom spend-based free gift modal to drive AOV. Integrated best practices and storytelling throughout the site to ensure a vibrant and truly Vega user experience.
Project details
- IndustriesAI
- Food and drink
- Health and beauty
- Partner
- iamota
What was delivered
AI-generated- New DTC site on Shopify Plus
- Product discovery paths
- Custom spend-based free gift modal
- Storytelling content throughout the site
Inside the project
AI-generatedWritten by ShopDigest AI from iamota’s description and project images.
A new Shopify Plus home for Vega under new owners
For Vega's new owners and new brand, iamota built a direct-to-consumer store on Shopify Plus. The project images show a product page for Vega Protein & Greens Powder with dropdown navigation for Shop, Why Vega? and Learn, a product image gallery, star ratings, flavour and size selectors and an add to cart area.
Discovery paths and a spend-based free gift modal
To help shoppers find products, iamota created what it calls rich product discovery paths. A custom free gift modal, triggered by spend, was added to drive average order value. iamota also worked storytelling into pages across the site, aiming for what it describes as a truly Vega user experience.
About the partner
iamota is a Shopify Premier partner based in Vancouver, Canada, working in English, and lists health and beauty among the industries it serves.
Frequently asked questions
AI-generatedWho built Vega's new Shopify Plus DTC site?
iamota built Vega's new direct-to-consumer site on Shopify Plus for the brand's new owners.
What did iamota build into the Vega Shopify store?
iamota created product discovery paths, a custom spend-based free gift modal intended to drive average order value, and storytelling throughout the site.
Where is the Shopify agency iamota based?
iamota is based in Vancouver, Canada, and works in English.



