From Friction to Flow: Optimizing GU Energy’s Digital Experience
85SIXTY partnered with GU Energy to reimagine their Shopify Plus site with a mobile-first, conversion-optimized experience. We unified UX strategy, creative, and development to reduce friction, clarify product pathways, and improve mobile performance. The redesign highlights GU’s brand story, product education, and motivation-based journeys - resulting in a scalable, high-performing storefront.
Project details
- IndustriesAI
- Sports and recreation
- Food and drink
- Partner
- 85SIXTY
What was delivered
AI-generated- Mobile-first redesign of the Shopify Plus site
- UX strategy, creative and development
- Clearer product pathways
- Mobile performance improvements
- Brand story and product education content
- Motivation-based shopping journeys
Inside the project
AI-generatedWritten by ShopDigest AI from 85SIXTY’s description and project images.
Reworking GU Energy's Shopify Plus store for mobile
GU Energy sells energy supplements and performance nutrition. 85SIXTY brought UX strategy, creative and development together in one redesign of its Shopify Plus site, built mobile-first and focused on conversion. The aims it describes were to reduce friction, make product pathways clearer and improve mobile performance. The agency says the result is a scalable, high-performing storefront.
Brand story, product education and motivation-based journeys
According to 85SIXTY, the redesign highlights GU's brand story, product education and motivation-based journeys. The project image shows the homepage, with Shop, Learn and About navigation, a search bar, and a hero carousel featuring a product line.
About the partner
85SIXTY is a Shopify Plus partner based in San Diego, United States, working in English, Spanish, German, French and Japanese, with sports and recreation and food and drink among its industries.
Frequently asked questions
AI-generatedWho redesigned the GU Energy Shopify Plus store?
85SIXTY redesigned GU Energy's Shopify Plus site, combining UX strategy, creative and development in a mobile-first, conversion-focused experience.
What did the GU Energy Shopify redesign focus on?
According to 85SIXTY, the redesign aimed to reduce friction, clarify product pathways and improve mobile performance, while highlighting GU's brand story, product education and motivation-based journeys.
What does 85SIXTY charge for Shopify work?
85SIXTY lists a starting price of $195-$16000.
