Transforming Yonex.com into a Scalable, Global DTC Powerhouse
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85SIXTY partnered with Yonex to evolve their global website into a modern, scalable Shopify Plus storefront. From UX strategy to engineering, we integrated brand storytelling, athlete narratives, and ecommerce best practices. The result: a frictionless, mobile-first experience optimized for global growth, localization, and future feature rollouts - empowering Yonex to expand DTC across markets.
