From Friction to Flow: Optimizing GU Energy’s Digital Experience
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85SIXTY partnered with GU Energy to reimagine their Shopify Plus site with a mobile-first, conversion-optimized experience. We unified UX strategy, creative, and development to reduce friction, clarify product pathways, and improve mobile performance. The redesign highlights GU’s brand story, product education, and motivation-based journeys - resulting in a scalable, high-performing storefront.
