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Global eCommerce migration for The Crafting Queen Sara Davies

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Herd's case study header for the Crafter's Companion global Shopify migration

Crafter's Companion were experiencing many challenges with their Magento website. It was expensive, difficult to maintain, suffered from security and downtime issues, and wasn't driving sufficient revenue. Herd were engaged to create and migrate to a futureproofed global eCommerce site to maximise sales and revenue, whilst maintaining a community feel on the site for loyal crafting fans.

Project details

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  • Art and photography
Partner
Herd · 5 from 29 reviews · Shopify partner since 2014

What was delivered

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  • Migration from Magento to Shopify
  • New global eCommerce site

Inside the project

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Written by ShopDigest AI from Herd’s description and project images.

Why Crafter's Companion left Magento

Crafter's Companion, the crafting brand of Sara Davies, known as The Crafting Queen, had several problems with its Magento website. It was expensive and difficult to maintain, and it had security and downtime issues. According to Herd, the old site also wasn't driving enough revenue for the business.

A global Shopify store for loyal crafting fans

The brief given to Herd was to create a futureproofed global eCommerce site and migrate Crafter's Companion onto it. The new store was meant to maximise sales and revenue. It also had to keep a community feel on the site for the brand's loyal crafting fans.

About the partner

Herd is a Shopify Premier partner based in Hull, United Kingdom, partnering with Shopify since 2014 and rated 5 from 29 reviews. It serves merchants in the United Kingdom, United States, United Arab Emirates, Canada, Australia and New Zealand.

Frequently asked questions

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Who migrated Crafter's Companion from Magento to Shopify?

Herd was hired to create a new global eCommerce site for Crafter's Companion and move the brand onto it from Magento.

Why did the crafting brand Crafter's Companion move off Magento?

According to Herd, the Magento site was expensive and difficult to maintain. It also had security and downtime issues and wasn't driving enough revenue.

Where is Shopify partner Herd based?

Herd is based in Hull, United Kingdom, and works in English.

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