High Converting Shopify Store Redesign with 175% Sales Growth

I redesigned The Flake Homestead with a stronger brand identity, improved user flow, strategic upsells, and optimized product pages focused on increasing average order value. Within the first week of launch, the store achieved a 175% increase in sales and reached a 7%+ conversion rate, more than double the Shopify average.
Project details
- Industry
- Food and drink
- Partner
- Ruchi · 5 from 3 reviews · Shopify partner since 2018
What was delivered
- Store redesign
- Brand identity update
- User flow improvements
- Upsells across the store
- Product pages optimized for average order value
Inside the project
Redesigning a cookbook store around average order value
The Flake Homestead sells cookbooks for from-scratch cooking, as the project images show. The redesign brought a stronger brand identity, an improved user flow through the store, strategic upsells and product pages optimized to increase average order value.
175% more sales in the first week after launch
Within the first week of launch, Ruchi reports, the store's sales rose by 175%. Over the same period the store reached a conversion rate of 7%+, a figure Ruchi describes as more than double the Shopify average. These are the results Ruchi reports for the redesigned store.
About the partner
Ruchi is a Shopify Partner based in Kirindiwela, Sri Lanka, working in English, a partner since 2018 with a 5 rating from 3 reviews.
Frequently asked questions
Who redesigned The Flake Homestead's Shopify store?
Ruchi redesigned The Flake Homestead's Shopify store. The work covered brand identity, user flow, upsells and product pages focused on average order value.
What results did The Flake Homestead's Shopify redesign report?
Ruchi reports a 175% increase in sales within the first week of launch and a conversion rate of 7%+, which Ruchi calls more than double the Shopify average.
How much does Ruchi charge for Shopify work?
Ruchi's listed price is: Starting from $590.
Some sections on this page were written by ShopDigest AI from Ruchi’s description and project images.




