HOFMANNs | Magento to Shopify Plus + Scalable Growth Setup

• Migration from Magento to Shopify Plus
• Complete redesign for D2C and B2B
• Custom bundle builder
• Complex subscription model integration
• SAP ERP connection
• Custom apps for fulfillment

From Magento to Shopify Plus for D2C and B2B

HOFMANNs, a food brand serving both consumers and business customers, moved from Magento to Shopify Plus. The migration included a complete redesign for its D2C and B2B channels.

Bundle builder, subscriptions and SAP ERP

Beyond the storefront, ABRIO GmbH developed a custom bundle builder and integrated a complex subscription model. The store was connected to SAP ERP, and custom apps for fulfillment were built alongside it; ABRIO GmbH says these optimized HOFMANNs' operations.

CRM, PPC and influencer campaigns

The project title calls this a scalable growth setup, and marketing was part of it. ABRIO GmbH describes a strategic 360° marketing approach for HOFMANNs combining CRM, PPC and influencer campaigns, and reports that it doubled revenue in the first year.

About the partner

ABRIO GmbH is a Plus-tier Shopify Partner based in Frankfurt Am Main, Germany, a partner since 2021 with a 5 rating from 10 reviews. It works in English and German and lists Food and drink among its industries.

Who migrated HOFMANNs from Magento to Shopify Plus?

ABRIO GmbH migrated HOFMANNs from Magento to Shopify Plus, including a complete redesign of the store for D2C and B2B.

What was built for HOFMANNs on Shopify Plus?

ABRIO GmbH developed a custom bundle builder, integrated a complex subscription model, connected the store to SAP ERP and built custom apps for fulfillment.

What results did ABRIO GmbH report for the HOFMANNs Shopify project?

ABRIO GmbH reports that its 360° marketing approach, combining CRM, PPC and influencer campaigns, doubled HOFMANNs' revenue in the first year.

Where is ABRIO GmbH based and which languages does it work in?

ABRIO GmbH is based in Frankfurt Am Main, Germany, and works in English and German.