How Bones Coffee Co. Pulled Off a Blockbuster BFCM With ATTN

• Correction of email deliverability issues after Gmail and Hotmail algorithm changes
• Re-establishing email as a marketing channel

Gmail and Hotmail changes hit Bones Coffee's email

In April 2022, when the partnership began, Bones Coffee Co. was dealing with email deliverability issues. ATTN Agency links them to recent algorithm changes at Gmail and Hotmail. Before that, email had been a productive marketing channel for the coffee brand.

Six months to restore email as a Bones Coffee channel

In the first six months of the partnership, ATTN's email team worked to correct the deliverability issues. The aim was to re-establish email as a productive marketing channel for Bones Coffee Co., as it had been. The agency's case study title links the work to the brand's Black Friday Cyber Monday (BFCM) season.

About the partner

ATTN Agency is based in San Diego, United States, and works in English.

Who handled email marketing for Bones Coffee Co.'s Shopify store?

ATTN Agency began working with Bones Coffee Co. in April 2022, and ATTN's email team took on the brand's email deliverability issues.

What email deliverability problem did ATTN Agency work on for Bones Coffee Co.?

Bones Coffee Co. had deliverability issues that ATTN Agency links to Gmail and Hotmail algorithm changes. ATTN's email team worked during the first six months to correct them and re-establish email as a productive marketing channel.

Where is ATTN Agency based?

ATTN Agency is based in San Diego, United States, and works in English.