How Midnight Hour Scaled Revenue 355% Year Over Year
Because Midnight Hour was new to DTC, ATTN first needed to understand the brand’s audience and determine what ad creative and messaging they most responded to. New customer acquisition was essential, but the team also had to create ads that would keep existing customers coming back.
Project details
- ServiceAI
- Paid advertising
- Partner
- ATTN Agency
What was delivered
AI-generated- Audience research for a brand new to DTC
- Finding the ad creative and messaging the audience responded to
- New customer acquisition ads
- Ads to bring back existing customers
Inside the project
AI-generatedWritten by ShopDigest AI from ATTN Agency’s description and project images.
Audience-led ads for Midnight Hour's move into DTC
Midnight Hour was new to direct-to-consumer selling, so ATTN Agency's first task was to understand the brand's audience and find out which ad creative and messaging it responded to most. New customer acquisition was essential, but the agency also had to create ads that brought existing customers back. ATTN Agency reports that Midnight Hour's revenue grew 355% year over year.
About the partner
ATTN Agency is based in San Diego, United States, and works in English.
Frequently asked questions
AI-generatedWho ran the paid ads for Midnight Hour's Shopify DTC business?
ATTN Agency did. It researched Midnight Hour's audience, worked out which ad creative and messaging it responded to most, and created ads both to win new customers and to bring existing customers back.
What results did ATTN Agency report for Midnight Hour?
ATTN Agency reports that Midnight Hour's revenue grew 355% year over year.
Where is ATTN Agency based?
ATTN Agency is based in San Diego, United States, and works in English.
