How The Feed Optimized Brand Search Efficiency with Polar Analytics

• Incrementality test of Google brand search ads
• Measurement of $25K/month brand search spend
• Brand search spend optimization

Testing $25K/month of Google brand search ads

The Feed was spending $25K/month on Google brand search ads and used Polar's Incrementality Testing to see what that spend actually added. Polar Analytics reports that the test showed only a 2% traffic lift, heavy cannibalization of organic traffic and a $950 CPA. Based on these results, The Feed optimized its brand search spend. Polar Analytics says this saved thousands and let The Feed focus on growth channels with higher ROI.

About the partner

Polar Analytics is based in Paris, France, serves clients in France and the United States, and works in English and French.

Whose incrementality testing did The Feed use for its Google brand search ads?

Polar Analytics. The Feed used Polar's Incrementality Testing to assess its $25K/month in Google brand search ads.

What did the brand search incrementality test find for The Feed?

Polar Analytics reports only a 2% traffic lift, heavy organic cannibalization and a $950 CPA. The Feed then optimized its brand search spend, which Polar says saved thousands.

Where is Polar Analytics based and which languages does it work in?

Polar Analytics is based in Paris, France, and works in English and French.