WillPowders Finds Out What Really Happens When You Turn Off Brand Ads

• Incrementality test on branded search ads
• Comparison of paid and organic clicks

Measuring the lift from WillPowders' branded search ads

WillPowders used Polar's Incrementality Testing to check the true impact of its branded search ads. According to Polar Analytics, the experiment showed zero incremental lift: the paid clicks were simply replacing organic ones.

Cutting brand ad spend by 90%

After the test, the WillPowders team cut brand ad spend by 90% and moved that budget toward higher-impact growth. Polar Analytics reports that traffic stayed stable and ROI improved after the change. These results come from Polar's own case study of the brand.

About the partner

Polar Analytics is based in Paris, France, serves clients in France and the United States, and works in English and French. Its industries include Health and beauty.

Who ran the branded search ads incrementality test for WillPowders' Shopify store?

Polar Analytics. WillPowders used Polar's Incrementality Testing to measure the true impact of its branded search ads.

What happened when WillPowders turned off its brand search ads?

Polar Analytics reports that the test showed zero incremental lift, so WillPowders cut brand ad spend by 90% while traffic stayed stable and ROI improved.

Where is Polar Analytics based and which languages does it work in?

Polar Analytics is based in Paris, France, and works in English and French.