It's not just for e-commerce!
We were approached by a major outdoor clothing and equipment retailer to showcase their product range whist their bricks and motor stores were closed during the COVID-19 pandemic. As well as creating webAR representations of their range we helped them see the potential of webAR as being bigger than just e-commerce as they can now show customers large products that are not on display instore.
Project details
- Service
- Industries
- Sports and recreation
- Clothing and fashion
- Partner
- Capchella
What was delivered
- WebAR representations of the retailer's product range
- AR views of large products not on display in store
Inside the project
WebAR models while the stores were closed
Capchella describes the client as a major outdoor clothing and equipment retailer. The retailer approached Capchella when its bricks-and-mortar stores were closed during the COVID-19 pandemic and it needed a way to showcase its product range. Capchella created webAR representations of that range. The project images show one of these models: a dome tent placed in augmented reality in an outdoor setting.
Showing large products that are not in store
Capchella also helped the retailer see that webAR could do more than support e-commerce. With the models in place, the retailer can now show customers large products that are not on display in its stores. That is the idea behind the work's title, "It's not just for e-commerce!"
About the partner
Capchella is based in London, United Kingdom, and works in English. Its industries include Sports and recreation and Clothing and fashion.
Frequently asked questions
Who created webAR product models for an outdoor clothing and equipment retailer on Shopify?
Capchella created webAR representations of the product range for a major outdoor clothing and equipment retailer, according to Capchella's portfolio.
What was the webAR used for by the outdoor retailer?
Capchella says it let the retailer showcase its range while its stores were closed during the COVID-19 pandemic. The retailer can now also show customers large products that are not on display in store.
Where is Capchella based and which languages does it work in?
Capchella is based in London, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from Capchella’s description and project images.
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