Lack of Color
Lack of Color partnered with us to elevate their Shopify Plus store, aligning UX/UI with their brand's elegance and refining the customer journey. Key upgrades included "Pair & Save" and "Gift with Purchase" features, accessibility updates, and site speed optimisation (Google PSI 98). These efforts boosted AOV, conversions, and transformed their store into an immersive shopping experience.
Project details
- Industry
- Clothing and fashion
- Partner
- Bedford Lane® · 5 from 4 reviews · Shopify partner since 2019
What was delivered
- UX/UI aligned with the Lack of Color brand
- Refined customer journey
- Pair & Save feature
- Gift with Purchase feature
- Accessibility updates
- Site speed optimisation
Inside the project
Pair & Save and Gift with Purchase on Shopify Plus
Two offer features sit at the centre of the Lack of Color upgrade: Pair & Save and Gift with Purchase. Bedford Lane® added both to the brand's Shopify Plus store alongside a refined customer journey and UX/UI brought in line with what the agency describes as the brand's elegance. Bedford Lane® reports that these efforts boosted average order value and conversions.
Accessibility and a Google PSI score of 98
Beyond the shopper-facing features, the work covered accessibility updates and site speed optimisation. Bedford Lane® reports a Google PageSpeed Insights score of 98 for the store after the optimisation, and calls the result an immersive shopping experience.
About the partner
Bedford Lane® is a Shopify Plus tier partner based in Melbourne, Australia, a Shopify Partner since 2019 serving Australia, New Zealand, the United Kingdom and the United States, with clothing and fashion among its industries. It holds a 5 rating from 4 reviews.
Frequently asked questions
Who worked on the Lack of Color Shopify Plus store?
Bedford Lane® refined the UX/UI and customer journey of Lack of Color's Shopify Plus store and added Pair & Save and Gift with Purchase features.
What was added to the Lack of Color Shopify store?
Bedford Lane® added Pair & Save and Gift with Purchase features, made accessibility updates and optimised site speed.
What results did Bedford Lane® report for Lack of Color?
Bedford Lane® reports a Google PSI score of 98 and says the work boosted average order value and conversions.
Where is Bedford Lane® based?
Bedford Lane® is based in Melbourne, Australia, and serves Australia, New Zealand, the United Kingdom and the United States.
Some sections on this page were written by ShopDigest AI from Bedford Lane®’s description and project images.
