Tony Bianco

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Bedford Lane® case study cover for the Tony Bianco Shopify migration project

Bedford Lane® migrated Tony Bianco from a complex headless setup to Shopify Online Store 2.0, simplifying operations and enhancing customer experiences. Key upgrades included a new UI, Submarine preorder and made-to-order automation, and Apparel21 Connect's ERP integration for omni-channel. The result: improved efficiency, faster site speeds, and significantly increased conversions.

Project details

Industry
  • Clothing and fashion
Partner
Bedford Lane® · 5 from 4 reviews · Shopify partner since 2019
View all works

What was delivered

  • Migration from a headless setup to Shopify Online Store 2.0
  • New storefront UI
  • Preorder and made-to-order automation
  • ERP integration for omni-channel

Inside the project

From a complex headless build to Online Store 2.0

Tony Bianco previously ran on a complex headless setup. Bedford Lane® moved the store onto Shopify Online Store 2.0 to simplify operations and improve the customer experience, and gave the storefront a new UI as part of the move.

Preorders, made-to-order and an ERP link

Alongside the migration, preorder and made-to-order automation was added, and an ERP integration supports omni-channel selling. Bedford Lane® reports improved efficiency, faster site speeds and significantly increased conversions as the result.

About the partner

Bedford Lane® is a Plus-tier Shopify Partner based in Melbourne, Australia, a partner since 2019, serving Australia, New Zealand, the United Kingdom and the United States. Its industries include clothing and fashion, and it holds a 5 rating from 4 reviews.

Frequently asked questions

Who migrated Tony Bianco's fashion store to Shopify?

Bedford Lane® migrated Tony Bianco from a complex headless setup to Shopify Online Store 2.0.

What did the Tony Bianco Shopify migration include?

Bedford Lane® says the project included a new UI, preorder and made-to-order automation, and an ERP integration for omni-channel selling.

What results did the Tony Bianco migration to Shopify deliver?

Bedford Lane® reports improved efficiency, faster site speeds and significantly increased conversions.

Where is Bedford Lane® based?

Bedford Lane® is based in Melbourne, Australia, and serves Australia, New Zealand, the United Kingdom and the United States.

Some sections on this page were written by ShopDigest AI from Bedford Lane®’s description and project images.

Tags

  • Store migration
  • Clothing and fashion
  • Online Store 2.0
  • Preorders
  • Made-to-Order
  • Omnichannel
+2 more
  • Systems integration
  • Store build or redesign