Tony Bianco

Bedford Lane® migrated Tony Bianco from a complex headless setup to Shopify Online Store 2.0, simplifying operations and enhancing customer experiences. Key upgrades included a new UI, Submarine preorder and made-to-order automation, and Apparel21 Connect's ERP integration for omni-channel. The result: improved efficiency, faster site speeds, and significantly increased conversions.
Project details
- Industry
- Clothing and fashion
- Partner
- Bedford Lane® · 5 from 4 reviews · Shopify partner since 2019
What was delivered
- Migration from a headless setup to Shopify Online Store 2.0
- New storefront UI
- Preorder and made-to-order automation
- ERP integration for omni-channel
Inside the project
From a complex headless build to Online Store 2.0
Tony Bianco previously ran on a complex headless setup. Bedford Lane® moved the store onto Shopify Online Store 2.0 to simplify operations and improve the customer experience, and gave the storefront a new UI as part of the move.
Preorders, made-to-order and an ERP link
Alongside the migration, preorder and made-to-order automation was added, and an ERP integration supports omni-channel selling. Bedford Lane® reports improved efficiency, faster site speeds and significantly increased conversions as the result.
About the partner
Bedford Lane® is a Plus-tier Shopify Partner based in Melbourne, Australia, a partner since 2019, serving Australia, New Zealand, the United Kingdom and the United States. Its industries include clothing and fashion, and it holds a 5 rating from 4 reviews.
Frequently asked questions
Who migrated Tony Bianco's fashion store to Shopify?
Bedford Lane® migrated Tony Bianco from a complex headless setup to Shopify Online Store 2.0.
What did the Tony Bianco Shopify migration include?
Bedford Lane® says the project included a new UI, preorder and made-to-order automation, and an ERP integration for omni-channel selling.
What results did the Tony Bianco migration to Shopify deliver?
Bedford Lane® reports improved efficiency, faster site speeds and significantly increased conversions.
Where is Bedford Lane® based?
Bedford Lane® is based in Melbourne, Australia, and serves Australia, New Zealand, the United Kingdom and the United States.
Some sections on this page were written by ShopDigest AI from Bedford Lane®’s description and project images.




