Meyer Cookware

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When Australia emerged from pandemic lockdowns in 2021, Meyer Cookware brands saw a shift in demand across the product category in a changing landscape. By engaging Reload Media and strategically using Google Ads when search demand was at an all-time low, Meyer Cookware was able to gain a 91% increase in ROAS by May. https://www.reloadmedia.com.au/our-work/revenue-growth-for-meyer-cookware-brands/

Project details

Service: Search engine advertising
Industry: Home and garden
Partner: Reload Media · 5 from 1 review · Shopify partner since 2016
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Inside the project

Google Ads for Meyer Cookware after Australia's 2021 lockdowns

As Australia emerged from pandemic lockdowns in 2021, Meyer Cookware brands saw demand shift across their product category. The brand engaged Reload Media, which used Google Ads strategically at a time when search demand was at an all-time low.

A 91% ROAS increase for Meyer Cookware by May

Reload Media reports that Meyer Cookware gained a 91% increase in return on ad spend (ROAS) by May. The agency credits this to its strategic use of Google Ads while search demand was at an all-time low, during the shift in demand that followed the 2021 lockdowns.

About the partner

Reload Media is a Select-tier Shopify partner based in Brisbane, Australia, and has been a Shopify partner since 2016. It has a rating of 5 from 1 review and works in English.

Frequently asked questions

Who ran Google Ads for Meyer Cookware's Shopify brands?

Reload Media, a Shopify partner based in Brisbane, Australia, used Google Ads for Meyer Cookware brands after Australia's 2021 pandemic lockdowns.

What results did Meyer Cookware's Google Ads campaign achieve?

Reload Media reports that Meyer Cookware gained a 91% increase in ROAS by May, at a time when search demand was at an all-time low.

Some sections on this page were written by ShopDigest AI from Reload Media’s description and project images.