SMAI
SMAI were seeking a digital partner that would increase revenue and strengthen brand presence. To tailor various touchpoints, we needed to segment their website users into B2B and B2C customers and gain a thorough understanding of how these different customers were interacting with SMAI’s website. Reload achieved a 200% increase in online sales YoY. Read more here: http://bit.ly/3V33Ngt
Project details
- Service
- Industry
- Business to business (B2B)
- Partner
- Reload Media · 5 from 1 review · Shopify partner since 2016
What was delivered
- Segmentation of website users into B2B and B2C customers
- Analysis of how B2B and B2C customers interact with the SMAI website
Inside the project
Splitting SMAI's website users into B2B and B2C
SMAI wanted a digital partner that would increase revenue and strengthen its brand presence. Users were split into B2B and B2C customers, and Reload Media built a detailed picture of how each group interacted with SMAI's website. That picture was then used to tailor touchpoints to each segment.
A 200% rise in SMAI's online sales
Reload Media reports that SMAI's online sales grew 200% year over year. Segmenting B2B and B2C customers, and understanding how each group behaved on the site, was the basis for tailoring the touchpoints each group sees.
About the partner
Reload Media is a Select tier Shopify Partner based in Brisbane, Australia, and has been a Shopify Partner since 2016. It holds a 5-star rating from 1 review.
Frequently asked questions
Who did the B2B and B2C customer segmentation for SMAI's Shopify store?
Reload Media did it. The agency split SMAI's website users into B2B and B2C customers and studied how each group interacted with the site so touchpoints could be tailored to each.
What results were reported for SMAI's Shopify analytics project?
Reload Media reports that SMAI's online sales rose 200% year over year.
What does Reload Media charge for Shopify work?
Reload Media's listed starting price is "Starting from $2000".
Where is Reload Media based?
Reload Media is based in Brisbane, Australia, and works in English.
Some sections on this page were written by ShopDigest AI from Reload Media’s description and project images.
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