Motozone
Berridge Strategy Group partnered with Motozone to restructure and manage a large, multi-category product catalogue on Shopify. The engagement focused on category architecture, product normalisation, variant logic, and data consistency to improve findability, conversion, and operational control. BSG remains involved in ongoing optimisation as the catalogue and range continue to scale.
Project details
- IndustryAI
- Automotive
- Partner
- Berridge Strategy Group Limited
What was delivered
AI-generated- Restructure of a large, multi-category product catalogue
- Category architecture
- Product normalisation
- Variant logic
- Catalogue data consistency
- Ongoing catalogue optimisation
Inside the project
AI-generatedWritten by ShopDigest AI from Berridge Strategy Group Limited’s description and project images.
Restructuring a multi-category motorcycle catalogue
The store navigation in the project image lists accessories, dirt gear, road gear, parts, tyres and maintenance categories. Berridge Strategy Group restructured this large, multi-category catalogue on Shopify, covering category architecture, product normalisation, variant logic and data consistency, with the stated aims of better findability, conversion and operational control. The agency remains involved in ongoing optimisation as Motozone's catalogue and range continue to scale.
About the partner
Berridge Strategy Group Limited is based in Christchurch, New Zealand, serves merchants in New Zealand, Australia and the United States, and lists Automotive among the industries it works in.
Frequently asked questions
AI-generatedWho restructured the Motozone Shopify product catalogue?
Berridge Strategy Group restructured and manages Motozone's large, multi-category product catalogue on Shopify, and remains involved in ongoing optimisation.
What catalogue work was done for the Motozone motorcycle parts store on Shopify?
Berridge Strategy Group reports work on category architecture, product normalisation, variant logic and data consistency, aimed at improving findability, conversion and operational control.
Where is Berridge Strategy Group based and which regions does it serve?
Berridge Strategy Group Limited is based in Christchurch, New Zealand, works in English and serves New Zealand, Australia and the United States.
