Wine Central
Berridge Strategy Group partners with Wine Central as the ongoing owner of their digital marketing strategy and execution. BSG plans, runs, and continuously optimises paid media, lifecycle marketing, and on-site conversion, with performance accountability tied directly to commercial outcomes. The engagement is structured as a long-term operating partnership, not a campaign-by-campaign arrangement.
Project details
- IndustryAI
- Food and drink
- Partner
- Berridge Strategy Group Limited
What was delivered
AI-generated- Digital marketing strategy and execution
- Paid media planning and management
- Lifecycle marketing
- On-site conversion optimisation
Inside the project
AI-generatedWritten by ShopDigest AI from Berridge Strategy Group Limited’s description and project images.
Paid media, lifecycle and on-site conversion for Wine Central
Wine Central, a Shopify store selling wine, hands both its digital marketing strategy and its execution to Berridge Strategy Group. The agency plans, runs and continuously optimises three areas: paid media, lifecycle marketing and on-site conversion. Berridge Strategy Group says its performance accountability on the account is tied directly to commercial outcomes.
A long-term marketing partnership, not one-off campaigns
Rather than being briefed campaign by campaign, Berridge Strategy Group is set up as the ongoing owner of Wine Central's marketing. The agency describes the engagement as a long-term operating partnership, with one partner responsible for both strategy and execution.
About the partner
Berridge Strategy Group Limited is based in Christchurch, New Zealand, and serves clients in New Zealand, Australia and the United States. It works in English and lists Food and drink among its industries.
Frequently asked questions
AI-generatedWho runs digital marketing for the Wine Central Shopify store?
Berridge Strategy Group Limited is the ongoing owner of Wine Central's digital marketing strategy and execution, working under a long-term operating partnership.
What Shopify marketing does Berridge Strategy Group handle for Wine Central?
Berridge Strategy Group plans, runs and continuously optimises Wine Central's paid media, lifecycle marketing and on-site conversion. The agency says its performance accountability is tied to commercial outcomes.
Where is Berridge Strategy Group based and which regions does it serve?
Berridge Strategy Group Limited is based in Christchurch, New Zealand, and serves New Zealand, Australia and the United States, working in English.
