Nags Essentials Theme Upgrade & Monthly Marketing

We migrated the client to V2 of Shopify and removed the (as was) Wordpress home page, to give the client one platform. Improved their menu structure, introduced a "brands page" and now run their monthly marketing campaign which involves blog content, newsletter creation & management, along with day-to-day management of the site and their suppliers. Sales are up 30% as a result of the change.
Project details
- Industries
- Sports and recreation
- Clothing and fashion
- Partner
- We are Chain · 5 from 3 reviews · Shopify partner since 2019
What was delivered
- Upgrade to V2 of Shopify
- WordPress home page removed
- Improved menu structure
- New brands page
- Monthly blog content and newsletters
- Day-to-day site and supplier management
Inside the project
From a WordPress home page to one Shopify platform
Nags Essentials sells equestrian clothing, footwear, horse and pet products, as the store menu in the project images shows. The store's home page used to run on WordPress. We are Chain moved the client to V2 of Shopify and removed that WordPress home page, so the business runs on one platform. The agency also improved the menu structure and added a brands page; the project images show a Brands link in the main menu next to Sale.
Monthly campaigns, blog posts and newsletters for Nags Essentials
Since the upgrade, We are Chain has run the retailer's monthly marketing campaign, which covers blog content and newsletter creation and management. The agency also handles day-to-day management of the site and of the Nags Essentials suppliers. We are Chain reports that sales are up 30% as a result of the change.
About the partner
We are Chain is a Shopify Partner based in Shaftesbury, United Kingdom, partner since 2019, with a 5-star rating from 3 reviews. Its industries include clothing and fashion.
Frequently asked questions
Who upgraded the Nags Essentials Shopify store and runs its marketing?
We are Chain moved Nags Essentials to V2 of Shopify and now runs the store's monthly marketing campaign and day-to-day site management.
What did the Nags Essentials Shopify upgrade include?
We are Chain removed the store's WordPress home page so the client runs on one platform, improved the menu structure and added a brands page.
What results did We are Chain report for Nags Essentials?
We are Chain reports that sales are up 30% as a result of the change.
Where is Shopify Partner We are Chain based?
We are Chain is based in Shaftesbury, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from We are Chain’s description and project images.




