ONNIT

• DTC and B2B commerce businesses unified on Shopify Plus
• Migration to Shopify Plus
• Launch with a rebrand
• Conversion-focused UX
• Subscription performance improvements

Uniting ONNIT's DTC and B2B commerce on Shopify Plus

Founded in 2010 by Aubrey Marcus and co-founded by Joe Rogan, ONNIT is a holistic wellness company now owned by Unilever. It ran both direct-to-consumer and B2B commerce businesses, and the brief was to unify the two and migrate them to Shopify Plus.

A rebrand launch with conversion and subscription goals

Rather than a straight platform move, the relaunch was planned together with a rebrand. ONNIT also set out to dial up conversion-focused UX and to improve subscription performance, so the storefront experience and recurring orders were part of the brief alongside the migration.

About the partner

iamota is a Premier Shopify Partner based in Vancouver, Canada, working in English. Its industries include Health and beauty.

Who migrated ONNIT's DTC and B2B stores to Shopify Plus?

iamota features the ONNIT project in its Shopify Partner portfolio, where it unified and migrated ONNIT's DTC and B2B commerce businesses to Shopify Plus.

What did the ONNIT Shopify Plus migration involve?

According to iamota, ONNIT wanted to unify its DTC and B2B businesses on Shopify Plus and launch with a rebrand, conversion-focused UX and improved subscription performance.

Where is iamota based?

iamota is based in Vancouver, Canada, and works in English.