Oribe
The Black & Black team led the global expansion of Oribe Hair Care’s direct-to-consumer business. We worked with the Oribe team to drive the staggered launch of Oribe US, Germany, UK & Canada on Shopify Plus throughout 2023 and 2024. Black & Black’s consulting, design & development team created luxurious, elevated and localized storefronts on Shopify Plus Oribe’s EMEA & Americas markets.
Project details
- IndustryAI
- Health and beauty
- Partner
- Black & Black · 5 from 1 review · Shopify partner since 2015
What was delivered
AI-generated- Staggered launch of Oribe US, Germany, UK and Canada on Shopify Plus
- Localized storefronts for EMEA and Americas markets
- Consulting, design and development for the direct-to-consumer expansion
Inside the project
AI-generatedWritten by ShopDigest AI from Black & Black’s description and project images.
Four Oribe markets launched in stages on Shopify Plus
Oribe Hair Care expanded its direct-to-consumer business market by market rather than all at once. Working with the Oribe team, Black & Black drove staggered launches of Oribe US, Germany, UK and Canada on Shopify Plus throughout 2023 and 2024, and the agency says it led the brand's global expansion.
Localized storefronts for EMEA and the Americas
Each market got its own localized storefront on Shopify Plus, covering Oribe's EMEA and Americas regions. Black & Black's consulting, design and development team handled the work, and the agency describes the storefronts as luxurious.
About the partner
Black & Black is a Plus-tier Shopify Partner based in New York, United States, a partner since 2015, and works with health and beauty brands among other industries.
Frequently asked questions
AI-generatedWho led Oribe Hair Care's international Shopify Plus expansion?
Black & Black led the global expansion of Oribe Hair Care's direct-to-consumer business, working with the Oribe team on Shopify Plus.
Which Oribe markets launched on Shopify Plus?
According to Black & Black, Oribe US, Germany, UK and Canada launched in stages throughout 2023 and 2024, with localized storefronts for the EMEA and Americas markets.
Where is Black & Black based?
Black & Black is based in New York, United States, and works in English.
