Shopko

Fielmann Group AG (FIE.DE), one of Europe’s leading eyewear retailers, partnered with Black & Black Creative to deliver a future-ready ecommerce experience for the North American market. The goal: launch SVS Vision and Shopko Optical — Fielmann brands — on Shopify Plus with an experience that reflects the brand’s values of quality, accessibility, and innovation.
Project details
- ServiceAI
- IndustryAI
- Health and beauty
- Partner
- Black & Black · 5 from 1 review · Shopify partner since 2015
What was delivered
AI-generated- Shopify Plus ecommerce experience for the North American market
- Launch of SVS Vision on Shopify Plus
- Launch of Shopko Optical on Shopify Plus
Inside the project
AI-generatedWritten by ShopDigest AI from Black & Black’s description and project images.
Two Fielmann eyewear brands on Shopify Plus
Fielmann Group AG, described by Black & Black Creative as one of Europe's leading eyewear retailers, brought in the agency for its North American market. The brief covered two Fielmann brands, SVS Vision and Shopko Optical, both launched on Shopify Plus. The stated aim was an ecommerce experience that reflects the brand's values of quality, accessibility and innovation.
The Shopko Optical homepage in the project images
The cover image shows the Shopko Optical homepage: a header with search, wishlist and cart icons, a navigation bar for Glasses, Contact Lenses and Eye Exam, and a hero section that invites shoppers to book an eye exam with one of the brand's eye doctors by choosing a location with a city or ZIP code field.
About the partner
Black & Black is a Shopify Plus partner based in New York, United States, working with Shopify since 2015 and rated 5 from 1 review. Its industries include Health and beauty.
Frequently asked questions
AI-generatedWho built the Shopko Optical Shopify Plus store for Fielmann?
Black & Black Creative partnered with Fielmann Group AG to launch Shopko Optical and SVS Vision on Shopify Plus for the North American market.
What was the goal of the Shopko Optical and SVS Vision Shopify project?
According to Black & Black, the goal was to launch both Fielmann eyewear brands on Shopify Plus with an experience reflecting the brand's values of quality, accessibility and innovation.
Where is Black & Black based?
Black & Black is based in New York, United States, and works in English.


