Palette & Parlor - Website Rescues
Palette & Parlor needed to increase traffic to their Shopify store. With the pandemic halting all foot traffic, we focused on improving the user experience, answering common questions through content, reducing abandoned carts, reducing page speed and smoothing out glaring issues preventing their customers from reaching checkout.
Project details
- Industry
- Home and garden
- Partner
- Ilana Davis LLC
What was delivered
- User experience improvements across the store
- Content answering common customer questions
- Abandoned cart reduction
- Page speed work
- Fixes for issues blocking customers from checkout
Inside the project
Bringing Palette & Parlor's furniture shoppers online
Palette & Parlor sells modern furniture, lighting, rugs and decor, and the project images show a store organised around those categories plus designers and brands and makers. When the pandemic halted all foot traffic, the brand needed more traffic to its Shopify store, and Ilana Davis LLC was brought in to rescue the website.
Clearing the path to checkout
The work focused on user experience and on the glaring issues stopping customers from reaching checkout. Alongside those fixes, Ilana Davis LLC added content answering common customer questions, worked to reduce abandoned carts and tackled page speed.
About the partner
Ilana Davis LLC is based in Henderson, United States, and works in English.
Frequently asked questions
Who did the Shopify website rescue for Palette & Parlor?
Ilana Davis LLC handled the website rescue for Palette & Parlor's Shopify store after the pandemic halted the brand's foot traffic.
What was done to improve the Palette & Parlor Shopify store?
Ilana Davis LLC improved the user experience, added content answering common questions, worked to reduce abandoned carts, worked on page speed and fixed issues keeping customers from reaching checkout.
What does Ilana Davis LLC charge for Shopify work?
Ilana Davis LLC lists its pricing as "Starting from $5000".
Some sections on this page were written by ShopDigest AI from Ilana Davis LLC’s description and project images.
