Purina FancyFeast
GRAYBOX has engaged with Purina on a number of D2C initiatives, including Just Right, My Fancy Feast, EverRoot and Petivity brands. This work has included design, UX optimization, CRO, feature iteration, and maintenance of these properties.
Project details
- IndustryAI
- Pet care
- Partner
- GRAYBOX
What was delivered
AI-generated- Design for Purina D2C properties
- UX optimization
- Conversion rate optimization
- Feature iteration
- Site maintenance
Inside the project
AI-generatedWritten by ShopDigest AI from GRAYBOX’s description and project images.
My Fancy Feast within Purina's D2C brand portfolio
Purina engaged GRAYBOX on several direct-to-consumer initiatives: Just Right, My Fancy Feast, EverRoot and Petivity. Across these properties, GRAYBOX's work has covered design, UX optimization, CRO, feature iteration and maintenance. The project images show the My Fancy Feast storefront, with navigation for building a pack, prepared variety packs, a Discover section, FAQs and contact, above a hero section.
About the partner
GRAYBOX is a Select-tier Shopify Partner based in Portland, United States, working in English and in industries including Pet care.
Frequently asked questions
AI-generatedWho worked on Purina's My Fancy Feast Shopify store?
GRAYBOX has worked on My Fancy Feast as part of several direct-to-consumer initiatives for Purina, which also include Just Right, EverRoot and Petivity.
What Shopify work did GRAYBOX do for the My Fancy Feast store?
GRAYBOX reports that its work on Purina's D2C properties has included design, UX optimization, CRO, feature iteration and maintenance.
Where is GRAYBOX based and which languages does it work in?
GRAYBOX is based in Portland, United States, and works in English.
