Shopify Plus Ecommerce Build

GRAYBOX partnered with UNLESS Collective to build out a re-imagined ecommerce experience on Shopify Plus with a creative and development collaboration that allowed the brand to easily launch new product categories and more effectively manage website changes in the future.
Project details
- ServiceAI
- IndustryAI
- Clothing and fashion
- Partner
- GRAYBOX
What was delivered
AI-generated- Re-imagined ecommerce experience on Shopify Plus
- Creative and development collaboration
- Store set up for launching new product categories
- Easier management of future website changes
Inside the project
AI-generatedWritten by ShopDigest AI from GRAYBOX’s description and project images.
A re-imagined Shopify Plus store for UNLESS Collective
Described by GRAYBOX as a creative and development collaboration, the build re-imagined UNLESS Collective's ecommerce experience on Shopify Plus. Its stated aims were practical: let the brand easily launch new product categories and manage website changes more effectively in the future.
What the UNLESS homepage shows
The project images show the UNLESS homepage: a header with Shop, About Us and Takeback Program links plus search and cart, a full-width image slideshow featuring apparel such as hoodies, and a text section with a shop button below it.
About the partner
GRAYBOX is a Select tier Shopify Partner based in Portland, United States, working in English.
Frequently asked questions
AI-generatedWho built the UNLESS Collective Shopify Plus store?
GRAYBOX built UNLESS Collective's re-imagined ecommerce experience on Shopify Plus, through what GRAYBOX describes as a creative and development collaboration.
What did the UNLESS Collective Shopify Plus build make possible?
According to GRAYBOX, the build let the brand easily launch new product categories and manage website changes more effectively in the future.
Where is GRAYBOX based and which languages does it work in?
GRAYBOX is based in Portland, United States, and works in English.




