Rails Clothing

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UN/COMMON case study page for Rails Clothing's email retention work, with the Rails logo

With a core focus on improving email marketing creative and implementing an A/B testing strategy, UN/COMMON partnered with Rails Clothing to lead the way in elevating their retention program

Project details

Industry
  • Clothing and fashion
Partner
UN/COMMON · 3 from 2 reviews · Shopify partner since 2015
View all works

What was delivered

  • Email marketing creative
  • A/B testing strategy
  • Retention program leadership

Inside the project

Email creative and A/B testing for Rails retention

Rails Clothing brought in UN/COMMON to lead its retention program, with email at the centre. The work had two parts: improving the creative in Rails' marketing emails, and putting an A/B testing strategy in place. UN/COMMON describes the partnership as leading the way for the brand's retention efforts.

About the partner

UN/COMMON is a Premier Shopify Partner based in Philadelphia, United States, and has been a partner since 2015. It serves clients in the United States, Canada, the United Kingdom, the United Arab Emirates and Saudi Arabia, and works with clothing and fashion brands.

Frequently asked questions

Who ran email marketing for the Rails Clothing Shopify store?

UN/COMMON partnered with Rails Clothing to lead its retention program, focusing on email marketing creative and A/B testing.

What email marketing work was done for Rails Clothing?

UN/COMMON says it improved Rails Clothing's email marketing creative and put an A/B testing strategy in place as part of the brand's retention program.

Where is UN/COMMON based?

UN/COMMON is based in Philadelphia, United States, and works in English.

Some sections on this page were written by ShopDigest AI from UN/COMMON’s description and project images.

Tags

  • Email marketing
  • Clothing and fashion
  • A/B Testing
  • Customer Retention
  • Email Creative