Rare Beauty
An international pop star, a highly anticipated product line, and just one month to prepare for an international brand launch. UN/COMMON partnered with Rare Beauty by Selena Gomez on a go-to-market strategy that balanced email marketing and industry best practices with the uniqueness the brand was founded on.
Project details
- Industry
- Health and beauty
- Partner
- UN/COMMON · 3 from 2 reviews · Shopify partner since 2015
What was delivered
- Go-to-market strategy for an international brand launch
- Email marketing for the product line launch
Inside the project
One month to launch Rare Beauty internationally
Rare Beauty by Selena Gomez came to the launch with an international pop star behind it, a highly anticipated product line and one month to prepare for an international brand launch. UN/COMMON partnered with the brand on the go-to-market strategy for that launch.
Email marketing balanced with the brand's founding identity
The go-to-market strategy balanced two things: email marketing and industry best practices on one side, and the uniqueness Rare Beauty was founded on on the other.
About the partner
UN/COMMON is a Premier Shopify Partner based in Philadelphia, United States, and a partner since 2015, serving the United States, Canada, the United Kingdom, the United Arab Emirates and Saudi Arabia. Health and beauty is among the industries it works in.
Frequently asked questions
Who handled the Shopify launch email marketing and go-to-market strategy for Rare Beauty?
UN/COMMON partnered with Rare Beauty by Selena Gomez on a go-to-market strategy for the brand's international launch, which included email marketing.
How long did UN/COMMON have to prepare Rare Beauty's international launch?
UN/COMMON says there was just one month to prepare for the international brand launch.
What did the Rare Beauty go-to-market strategy focus on?
UN/COMMON says the strategy balanced email marketing and industry best practices with the uniqueness the brand was founded on.
Some sections on this page were written by ShopDigest AI from UN/COMMON’s description and project images.
