Shop WWF
WWF ha affidato a Boraso la progettazione e la realizzazione di una piattaforma eCommerce riservata alla vendita di prodotti a marchio ultra-personalizzabili. Il progetto si è posto l'obiettivo di trovare una piattaforma stabile, dinamica e flessibile a modifiche future e, al momento del lancio, di non perdere il posizionamento acquisito sui motori di ricerca e migliorare il funnel di conversione.
Project details
- Industry
- Clothing and fashion
- Partner
- Boraso
What was delivered
- Design of the WWF eCommerce platform
- Build of a store for customisable branded products
- Retention of existing search engine positioning at launch
Inside the project
A Shopify store for WWF's personalisable branded products
WWF commissioned Boraso to design and build an eCommerce platform dedicated to its branded products, which shoppers can personalise extensively. The project images show a homepage with a navigation menu covering clothing, accessories, plush toys, favours, a junior range and gift ideas, followed by a full-width hero section with a collection link.
Keeping WWF's search rankings while improving the funnel
The brief asked for a platform that was stable, dynamic and flexible enough to handle future changes. For the launch, the project set two goals: to keep the search engine positioning WWF had already built up, and to improve the conversion funnel.
About the partner
Boraso is a Shopify Plus partner based in Milano, Italy, working in English and Italian, with clothing and fashion among its industries.
From Boraso’s portfolio
The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.
WWF entrusted Boraso with the design and build of an eCommerce platform dedicated to selling ultra-customisable branded products. The project set out to find a platform that was stable, dynamic and flexible to future changes and, at launch, to not lose the positioning gained on search engines and to improve the conversion funnel.
Original (Italian): WWF ha affidato a Boraso la progettazione e la realizzazione di una piattaforma eCommerce riservata alla vendita di prodotti a marchio ultra-personalizzabili. Il progetto si è posto l'obiettivo di trovare una piattaforma stabile, dinamica e flessibile a modifiche future e, al momento del lancio, di non perdere il posizionamento acquisito sui motori di ricerca e migliorare il funnel di conversione.
Frequently asked questions
Who designed and built the WWF Shopify store?
Boraso designed and built the eCommerce platform WWF uses to sell its highly customisable branded products.
What were the goals of the WWF Shopify store build?
According to Boraso, WWF wanted a stable, dynamic platform flexible to future changes that would keep its search engine positioning at launch and improve the conversion funnel.
Where is Boraso based and which languages does it work in?
Boraso is based in Milano, Italy, and works in English and Italian.
Some sections on this page were written by ShopDigest AI from Boraso’s description and project images.
