Stratia Skin Redesign & Subscriptions

After completing a brand refresh, Stratia partnered with Bear Group for a brand led new website design and build. To expand it’s audience, Bear Group crafted a new design language, photography art direction, and positioning strategy. We rebuilt the site on Shopify 2.0 to further extend the flexibility of merchandising and content.
Project details
- Industry
- Health and beauty
- Partner
- Bear
What was delivered
- Brand-led website design
- New design language
- Photography art direction
- Positioning strategy
- Store rebuild on Shopify 2.0
Inside the project
A brand-led redesign after Stratia's refresh
Stratia, a skincare brand, came to Bear after completing a brand refresh, aiming to reach a wider audience. Bear created a new design language, set the photography art direction and shaped a positioning strategy for the brand. The project images show the homepage, with a full-width hero section and call to action, a scrolling strip of brand statements, and an introductory brand section below.
Rebuilding Stratia on Shopify 2.0
Alongside the new design, Bear rebuilt the store on Shopify 2.0. The stated aim of the rebuild was to extend the flexibility of merchandising and content on the site.
About the partner
Bear is a Premier tier Shopify Partner based in Charleston, United States, working in English. Its industries include Health and beauty.
Frequently asked questions
Who redesigned the Stratia skincare Shopify store?
Bear designed and built Stratia's new brand-led website and rebuilt the store on Shopify 2.0 after the brand's refresh.
What did the Stratia Shopify redesign include?
According to Bear, the project included a new design language, photography art direction, a positioning strategy and a rebuild on Shopify 2.0 to extend the flexibility of merchandising and content.
Where is Bear based and which languages does it work in?
Bear is based in Charleston, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Bear’s description and project images.




