Ten2Midnight Studios - A pivot with purpose
Liane of Ten2Midnight Studios was known for designing and crafting her jewelry her jewelry line for over a decade, but she pivoted post-pandemic to creating handcrafted suncatchers, bringing light and color into your home. We helped Liane zhuzh her brand identity, redesigned her website to better serve her new customer base, and designed new Klaviyo automations and a template to match, natch.
Project details
- Industry
- Home and garden
- Partner
- Ecommerce Arcade
What was delivered
- Brand identity refresh
- Website redesign for a new customer base
- New email automations
- Matching email template
Inside the project
From a decade of jewelry to handcrafted suncatchers
Liane designed and crafted a jewelry line under the Ten2Midnight Studios name for over a decade. After the pandemic she pivoted to handcrafted suncatchers, made to bring light and color into the home. The new product brought a new customer base, so Ecommerce Arcade refreshed the brand identity and redesigned the Shopify store to serve those shoppers. The project images show a homepage with a centred logo, navigation for Suncatchers, Lighting, Gifts, Events, Retailers, About and Contact, and a full-width hero section linking to the suncatchers.
Email automations and a matching template
Beyond the brand identity and the website redesign, Ecommerce Arcade designed new email automations for Ten2Midnight Studios, together with an email template to match, giving the suncatcher brand a set of automated emails alongside its redesigned Shopify store.
About the partner
Ecommerce Arcade is a Select tier Shopify Partner based in Astoria, United States, working in English, and lists Home and garden among the industries it works in.
Frequently asked questions
Who redesigned the Ten2Midnight Studios Shopify store?
Ecommerce Arcade redesigned the Ten2Midnight Studios Shopify store to serve the brand's new customer base after its pivot from jewelry to handcrafted suncatchers.
What did the Ten2Midnight Studios Shopify redesign include?
Ecommerce Arcade refreshed the brand identity, redesigned the website, and designed new email automations with a matching email template.
Where is Ecommerce Arcade based?
Ecommerce Arcade is based in Astoria, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Ecommerce Arcade’s description and project images.
