Ugly Baby - A website for immature art aficionados

Rosalie, owner and founder of Ugly Baby, is a comedic genius and it shines through her invented art form: Shower Art. With her hands full running a brick and mortar store in Pike Place Market, we continue to team up and make data-driven improvements now that I’ve designed her website twice (once in 2021 and again for Shopify's Online Store 2.0). Enjoy the art and the snark!
Project details
- Industry
- Art and photography
- Partner
- Ecommerce Arcade
What was delivered
- Website design in 2021
- Website redesign for Shopify's Online Store 2.0
- Ongoing data-driven store improvements
Inside the project
Two website designs for a Pike Place Market art shop
Founder Rosalie built Ugly Baby around Shower Art, an art form she invented, and she also runs a brick-and-mortar shop in Pike Place Market. Ecommerce Arcade designed the Ugly Baby website twice: first in 2021, then again for Shopify's Online Store 2.0. The project image shows a homepage with a centred logo, a search bar, navigation for classes, Shower Art, clothing, home goods, DIY and crafts, Seattle, about and contact pages, and a Shower Art feature section.
Data-driven improvements while Rosalie runs the shop
With both designs done, Ecommerce Arcade and Rosalie continue to team up on data-driven improvements to the website while she runs the Pike Place Market store. Ecommerce Arcade describes the result as a site where shoppers can enjoy the art and the snark.
About the partner
Ecommerce Arcade is a Shopify Select partner based in Astoria, United States, working in English. Its industries include art and photography.
Frequently asked questions
Who designed the Shopify website for Ugly Baby?
Ecommerce Arcade designed the Ugly Baby website twice, first in 2021 and again for Shopify's Online Store 2.0.
Does Ecommerce Arcade still work on the Ugly Baby Shopify store?
Yes. Ecommerce Arcade says it continues to team up with founder Rosalie to make data-driven improvements to the website.
Where is Shopify partner Ecommerce Arcade based?
Ecommerce Arcade is based in Astoria, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Ecommerce Arcade’s description and project images.



