TH Brown: Elevating a Heritage Brand Through CX-Driven Redesign

• Home page redesign
• Product page redesign

Home and product pages for an Australian furniture maker

TH Brown is an Australian fine furniture maker with a heritage that UX Flow describes as spanning generations. The redesign covered two parts of the Shopify store: the Home page and the Product pages. The stated aims were to strengthen the brand's premium identity while improving customer experience and conversions.

What the TH Brown homepage image shows

The project cover image shows the homepage header and hero. The navigation links to Shop, Our Story, Stockists, Testimonials and Journal, next to a currency selector and search, account and cart icons. Below it sits a full-width lifestyle hero image featuring a chair.

About the partner

UX Flow is a Shopify Select Partner based in Carrara, Australia, and has been a partner since 2024. It serves clients in Australia, New Zealand and the United States, and holds a 5 rating from 7 reviews.

Who redesigned the TH Brown furniture Shopify store?

UX Flow, a Shopify Partner based in Carrara, Australia, redesigned TH Brown's Shopify store.

Which pages of the TH Brown Shopify store were redesigned?

UX Flow says the project focused on the Home page and the Product pages. The aims were to strengthen the brand's premium identity and to improve customer experience and conversions.

Where is UX Flow based and which regions does it serve?

UX Flow is based in Carrara, Australia. It serves clients in Australia, New Zealand and the United States, and it works in English.