The Original Chair Company - Custom Furniture for sale online

• WordPress to Shopify migration
• Traditional, craftsmanship-focused store design
• Product customisation across hundreds of variants
• Direct purchase of stock items
• Tailored Shopify setup

Hundreds of furniture variants alongside ready-to-buy stock

The Original Chair Company sells custom-made and ready-to-buy upholstered furniture. The challenge UX Flow describes was allowing deep product customisation across hundreds of variants while still letting shoppers buy stock pieces directly. UX Flow reports solving the key issues through UX decisions and a Shopify setup tailored to the brand.

From WordPress to a craftsmanship-focused Shopify store

The UK furniture brand moved from WordPress to Shopify, and UX Flow created a traditional design centred on craftsmanship. The cover image shows the homepage with navigation for Shop, Showroom, Trade, Our Services and About, above a full-width hero introducing custom-made and ready-to-buy upholstered furniture.

About the partner

UX Flow is a Shopify Select partner based in Carrara, Australia, serving Australia, New Zealand and the United States, a Shopify Partner since 2024 with a 5-star rating from 7 reviews. Its industries include Home and garden.

Who migrated The Original Chair Company from WordPress to Shopify?

UX Flow migrated The Original Chair Company, a UK furniture brand, from WordPress to Shopify and created a traditional, craftsmanship-focused design for the store.

How does The Original Chair Company's Shopify store handle custom furniture variants?

UX Flow says it set up the store to allow deep product customisation across hundreds of variants while still supporting direct stock purchases, using UX decisions and a tailored Shopify setup.

Where is Shopify partner UX Flow based?

UX Flow is based in Carrara, Australia, serves Australia, New Zealand and the United States, and works in English.