Tower28 Beauty - Ongoing Developement

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Homepage of the Tower28 beauty Shopify store, supported with ongoing development by Negative Space

"I made a mistake and chose another agency over Negative Space for a custom Shopify Plus site revamp as I was looking for a bigger, more 'established' team for the project. 9 months later, I asked Jason to finish what they couldn't." - Jessica Hou @ Tower28 We've worked with the Tower28 team to build out many new sections, fix bugs, improve the site performance & UX, run A/B tests, etc.

Project details

Services: Ongoing website management
Conversion rate optimization
Troubleshooting
Industry: Health and beauty
Partner: Negative Space - Lean, Value-focused Development Partner
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View all works

What was delivered

New site sections
Bug fixes
Site performance improvements
UX improvements
A/B tests

Inside the project

Taking over Tower28's Shopify Plus revamp

Jessica Hou of Tower28 says the brand first chose another agency for a custom Shopify Plus site revamp because she "was looking for a bigger, more 'established' team for the project." In her words: "9 months later, I asked Jason to finish what they couldn't." She describes choosing the other agency over Negative Space as a mistake.

New sections, bug fixes and A/B tests for Tower28

The ongoing work with the Tower28 team, as Negative Space describes it, covers building out many new sections for the Shopify store, fixing bugs, improving site performance and UX, and running A/B tests. The project image shows the Tower28 homepage, with a header carrying menu, search, account and cart icons above a full-width hero section featuring the brand's products.

About the partner

Negative Space is a Select tier Shopify Partner based in Jacksonville, United States, working in English. Health and beauty is among the industries it lists.

Frequently asked questions

Who provides ongoing Shopify development for beauty brand Tower28?

Negative Space has worked with the Tower28 team on ongoing Shopify development, according to its portfolio.

What Shopify work has Negative Space done for Tower28?

Negative Space reports building out many new sections, fixing bugs, improving site performance and UX, and running A/B tests for Tower28.

Where is Shopify Partner Negative Space based?

Negative Space is based in Jacksonville, United States, and works in English.

Some sections on this page were written by ShopDigest AI from Negative Space - Lean, Value-focused Development Partner’s description and project images.