Unidukan (Unilever's D2C)
We launched Unilever’s Unidukan D2C channel on Shopify, enabling direct customer engagement at scale. With tailored UX, multi-brand product handling, and seamless integrations, we built a platform that delivers enterprise-level stability with Shopify’s agility, future-proofing Unilever’s digital retail.
Project details
- IndustryAI
- Consumer packaged goods
- Partner
- Spell & Sell · 5 from 158 reviews · Shopify partner since 2018
What was delivered
AI-generated- Unidukan D2C channel launched on Shopify
- Tailored UX
- Multi-brand product handling
- Integrations
Inside the project
AI-generatedWritten by ShopDigest AI from Spell & Sell’s description and project images.
Putting Unilever's brands into one Shopify D2C store
Unidukan is Unilever's direct-to-consumer channel, built on Shopify so the company can reach and engage customers directly at scale. Spell & Sell designed tailored UX for the store and set it up to handle products from several Unilever brands in one place. The agency also connected the store with other systems through integrations. Spell & Sell describes the result as a platform that combines enterprise-level stability with Shopify's agility.
About the partner
Spell & Sell is a Shopify Select partner based in London, United Kingdom, working with Shopify since 2018 and serving merchants in the United Kingdom, United States and Germany. It holds a 5 rating from 158 reviews.
Frequently asked questions
AI-generatedWho built Unilever's Unidukan D2C store on Shopify?
Spell & Sell, a Shopify Select partner based in London, launched Unidukan, Unilever's direct-to-consumer channel, on Shopify.
What did the Unidukan Shopify D2C project include?
Spell & Sell reports building tailored UX, multi-brand product handling and integrations for Unilever's Unidukan store.
Where is Spell & Sell based and which languages does it work in?
Spell & Sell is based in London, United Kingdom, and works in English and German.
