Urban Arrow | Headless Shopify for global expansion

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Child riding in the box of an Urban Arrow cargo bike on a bike path

Urban Arrow needed a platform that could support complex products, localized commerce, and international growth. Flatline delivered a headless architecture built on Shopify and Storyblok, enabling greater flexibility across content and commerce while supporting advanced product logic, localized pricing, and integrated digital journeys across 26 markets.

Project details

Services: Headless commerce
International expansion
Industry: Sports and recreation
Partner: Flatline Agency · 5 from 1 review · Shopify partner since 2020
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What was delivered

Headless architecture built on Shopify and Storyblok
Advanced product logic for complex products
Localized pricing across 26 markets
Integrated digital journeys across 26 markets

Inside the project

A headless Shopify and Storyblok stack for Urban Arrow

Urban Arrow needed a platform that could handle complex products, localized commerce and international growth. Flatline Agency answered with a headless architecture: Shopify runs the commerce and Storyblok runs the content. The agency says this split gives the brand more flexibility across content and commerce.

Localized pricing and product logic in 26 markets

The build supports advanced product logic, localized pricing and integrated digital journeys across 26 markets.

About the partner

Flatline Agency is a Shopify Premier partner based in Amsterdam, Netherlands, and has been a partner since 2020. The agency serves the Netherlands, Germany and the United States and works in English, German and Dutch.

Frequently asked questions

Who built Urban Arrow's headless Shopify store?

Flatline Agency built Urban Arrow's headless architecture on Shopify and Storyblok.

What did the headless Shopify build for Urban Arrow support?

Flatline Agency says it supports advanced product logic, localized pricing and integrated digital journeys across 26 markets.

Where is Flatline Agency based and which languages does it work in?

Flatline Agency is based in Amsterdam, Netherlands, and works in English, German and Dutch.

Some sections on this page were written by ShopDigest AI from Flatline Agency’s description and project images.