WP Energy | Relaunch · Copywriting

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Kompletter Markenrelaunch von wp.energy inklusive Entwicklung eines neuen Online-Auftritts. Umsetzung eines frischen, humorvollen Textkonzepts, das exakt auf die Zielgruppe abgestimmt ist und die Markenpersönlichkeit unterstreicht. Ergebnis: ein moderner, performanter Shop, der auffällt und verkauft.

Project details

Services: Store build or redesign
Website and marketing content
Industry: Consumer packaged goods
Partner: Alexander Karl von karl.cc · 5 from 3 reviews · Shopify partner since 2020
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What was delivered

Complete brand relaunch
New online store
Copy concept matched to the target audience

Inside the project

Relaunching the WP Energy brand and its copy

The relaunch covered the whole WP Energy brand, including a new online presence. At its core is a fresh, humorous text concept, written to fit the brand's target audience and bring out its personality. Alexander Karl reports the result as a modern, performant shop that stands out and sells.

The relaunched homepage

The project images show a header with search, login and cart, links to the Energy Sniff product and a contact page, and a hero section pairing a product shot with a short headline and questions aimed at the reader.

About the partner

Alexander Karl von karl.cc is a Select tier Shopify Partner based in Berlin, Germany, partnering with Shopify since 2020 and rated 5 from 3 reviews. The expert works in English, German and Russian and lists Consumer packaged goods among their industries.

From Alexander Karl von karl.cc’s portfolio

The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.

Complete brand relaunch of wp.energy, including the development of a new online presence. Implementation of a fresh, humorous copy concept that is precisely tailored to the target group and underlines the brand personality. Result: a modern, high-performance shop that stands out and sells.
Original (German): Kompletter Markenrelaunch von wp.energy inklusive Entwicklung eines neuen Online-Auftritts. Umsetzung eines frischen, humorvollen Textkonzepts, das exakt auf die Zielgruppe abgestimmt ist und die Markenpersönlichkeit unterstreicht. Ergebnis: ein moderner, performanter Shop, der auffällt und verkauft.

Frequently asked questions

Who did the Shopify brand relaunch and copywriting for WP Energy?

Alexander Karl von karl.cc carried out the complete WP Energy brand relaunch, including a new online store and a humorous copy concept.

What was done in the WP Energy Shopify relaunch?

The brand was relaunched with a new online presence and a fresh, humorous text concept tailored to its target audience. Alexander Karl reports a modern, performant shop that stands out and sells.

Where is Alexander Karl von karl.cc based and which languages does the expert work in?

Alexander Karl von karl.cc is based in Berlin, Germany, and works in English, German and Russian.

Some sections on this page were written by ShopDigest AI from Alexander Karl von karl.cc’s description and project images.