Tolstoy: Shoppable Video & UGC Shopify App by Tolstoy

Make interactive videos that can be shopped from without slowing down your site, increasing both sales and engagement. Product clips, TikTok clips, Shop-able clips, Clip gallery

4.8 286 reviewsFreePaid from $12/month

Install in your Shopify store We pass your name, email and store domain to the Tolstoy team so they can help install and configure the app on your store.

.myshopify.com

Pros and cons

Pros and cons of Tolstoy: Shoppable Video & UGC

Pros
  • Exceptional Customer Support: Consistently praised for responsiveness, helpfulness, and personalized assistance.
  • Easy Integration: Seamless setup and compatibility with Shopify, often requiring no coding or developer input.
  • User-Friendly Interface: Intuitive design and straightforward navigation make the app accessible to all skill levels.
  • Engagement & Conversion Boost: Notable improvements in customer interaction, sales, and website metrics reported.
Cons
  • Initial Setup Challenges: Some users faced difficulties during installation or integration, requiring support intervention.
  • Limited Advanced Guidance: A few users noted the need for more detailed tutorials or documentation for complex features.

Screenshots

Tolstoy: Shoppable Video & UGC Shopify app screenshot 1
Tolstoy: Shoppable Video & UGC Shopify app screenshot 2
Tolstoy: Shoppable Video & UGC Shopify app screenshot 3
Tolstoy: Shoppable Video & UGC Shopify app screenshot 4
Tolstoy: Shoppable Video & UGC Shopify app screenshot 5
Tolstoy: Shoppable Video & UGC Shopify app screenshot 6

About the app

Product clips, TikTok clips, Shop-able clips, Clip gallery

  • Interactive Shopping Videos: Shop from videos, add items directly to your cart from the video feed.
  • Social Media Integration: Connect to social media accounts, automatically import videos from Instagram Reels and TikTok.
  • Video content display: Show user-generated content, product demonstrations, and video reviews on product detail pages or video homepage.
  • Analytics Dashboard: The analytics dashboard in the app gathers data on customer interactions and likes.
  • Shoppable Videos Integration: Add shopping videos to your store, text messages, email campaigns, and shopping app!

Install in your Shopify store We pass your name, email and store domain to the Tolstoy team so they can help install and configure the app on your store.

Keywords

Shoppable video Shopify appsShop app video Shopify appsInstagram video Shopify appsTikTok video Shopify appsAdd-to-cart video Shopify appsPersonalized video Shopify appsAI video recommendation Shopify appsUGC video Shopify appsVideo marketing Shopify appsBoost sales video Shopify appsDrive traffic video Shopify appsMobile app video Shopify appsEmail video Shopify appsSMS video Shopify appsVideo discovery Shopify apps

Key features

  • Add products to cart directly from interactive shoppable videos.
  • Automatically import videos from Instagram, TikTok, and other platforms.
  • Display user-generated content and video reviews on product pages.

Pricing

Tolstoy: Shoppable Video & UGC pricing plans

Free
$0 /month
  • Build your first shoppable experience
  • No card required
  • 30-day trial for eligible accounts
  • Uncapped on-site views for 30 days
  • Publish your first widget right away
Starter
$12 /month
  • Everything in Free, plus:
  • 5,000 viewers per month
  • 2,000 AI Studio tokens per month
  • 500 AI Sales Agent tokens per month
  • Publish shoppable videos to your store
Plus
$44 /month
  • Everything in Starter, plus:
  • 20,000 viewers per month
  • 7,300 AI Studio tokens per month
  • 2,500 AI Sales Agent tokens per month
  • AI Widget Builder and Ad Spy
Pro
$195 /month
  • Everything in Plus, plus:
  • 100,000 viewers per month
  • 32,400 AI Studio tokens per month
  • 10,000 AI Sales Agent tokens per month
  • One-time AI Studio token top-ups

Not sure which plan to pick? Discuss Free or Starter plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Tolstoy: Shoppable Video & UGC costs for each of the plan(s)

The app has 4 pricing plans: 1 free and 3 paid. The free plan offered by Tolstoy: Shoppable Video & UGC is Free. The paid plans offered by Tolstoy: Shoppable Video & UGC are Starter, Plus, Pro.

The details of the plans are outlined below.

  • Free: this plan is free forever, incurring no subscription costs. It offers a wide range of features like Build your first shoppable experience, No card required, 30-day trial for eligible accounts, Uncapped on-site views for 30 days, Publish your first widget right away, Full analytics.
  • Starter: the Starter plan costs $12 and has no free trial period. The plan offers a host of features, including Everything in Free, plus:, 5,000 viewers per month, 2,000 AI Studio tokens per month, 500 AI Sales Agent tokens per month, Publish shoppable videos to your store, Virtual Try-On and sizing, Your own branding.
  • Plus: the Plus plan costs $44 and has no free trial period. The plan offers a host of features, including Everything in Starter, plus:, 20,000 viewers per month, 7,300 AI Studio tokens per month, 2,500 AI Sales Agent tokens per month, AI Widget Builder and Ad Spy, Team collaboration.
  • Pro: the Pro plan costs $195 and has no free trial period. The plan offers a host of features, including Everything in Plus, plus:, 100,000 viewers per month, 32,400 AI Studio tokens per month, 10,000 AI Sales Agent tokens per month, One-time AI Studio token top-ups.

Tolstoy: Shoppable Video & UGC price summary

Pricing summaryFree plan available
Total pricing plan(s)4
Number of free plan(s)1
Number of paid plan(s)3
Cost of paid plan(s)$12, $44, $195
Free trial availableNo

For further information regarding Tolstoy: Shoppable Video & UGC pricing plans, see the official website.

Install in your Shopify store We pass your name, email and store domain to the Tolstoy team so they can help install and configure the app on your store.

Comparison

Top Tolstoy: Shoppable Video & UGC alternatives — detailed comparison

The table below highlights the crucial differences between Tolstoy: Shoppable Video & UGC and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Moast Shoppable Video & UGC
Get 20% off →$15 $12/mo
Add app
General information
Ratings4.7 ★ (279 reviews)4.8 ★ (256 reviews)5.0 ★ (344 reviews)
Developed byTolstoyKiteAppsMoast
Launch date2 December 202024 July 202416 May 2024
PricingFree, $12/month, $44/month, $195/monthFree, $9.99/month, $19.99/month, $39.99/monthFree, $15/month $12/month
ObjectiveProduct clips, TikTok clips, Shop-able clips, Clip gallerySell more using Instagram Reels, TikTok & UGC shoppable videosShoppable video carousels from your Reels, TikToks & UGC video
CategoriesVideo and livestream, Social proofVideo and livestream, Social proofSocial proof, Video and livestream
Key features & highlights
PurposeMake interactive videos that can be shopped from without slowing down your site, increasing both sales and engagement.Create shoppable videos with Reelfy to engage customers and drive more sales.Turn Reels, TikToks, and UGC into shoppable video carousels to increase product page conversions.
Features list
  • Add products to cart directly from interactive shoppable videos.
  • Automatically import videos from Instagram, TikTok, and other platforms.
  • Display user-generated content and video reviews on product pages.
  • Create interactive shoppable videos for direct product purchases.
  • Boost engagement with fun, interactive video content.
  • Optimize videos for seamless mobile viewing experiences.
  • Convert bulk-uploaded UGC into interactive shoppable videos effortlessly.
  • Import Instagram and TikTok UGC instantly with one click.
  • Embed fast-loading shoppable video carousels anywhere on your site.
Highlights—
  • Based in United States
—
User reviews and ratings
Recommended94.8%96.9%99.7%
Pros
  • Consistently praised for responsiveness, helpfulness, and personalized assistance.
  • Seamless setup and compatibility with Shopify, often requiring no coding or developer input.
  • Intuitive design and straightforward navigation make the app accessible to all skill levels.
  • Notable improvements in customer interaction, sales, and website metrics reported.
  • Flexible features allow extensive personalization to match brand and user needs.
  • App operates smoothly without slowing down website loading speeds.
  • Unique tools like shoppable videos and AI studio enhance product presentation.
  • Enhances customer experience with interactive and visually appealing content.
  • Quick fixes for technical issues, often handled promptly by support.
  • Support and development teams are proactive in guiding users and implementing feedback.
  • Frequent praise for responsive, helpful, and quick resolution from the support team.
  • The app is consistently described as intuitive, easy to navigate, and seamless.
  • Many users highlighted the straightforward installation and onboarding process.
  • Appreciated for offering advanced functionalities without cost, outperforming paid alternatives.
  • Valued for enabling product tagging in videos, enhancing the e-commerce experience.
  • Positive feedback on the ability to personalize settings and design elements.
  • Smooth operation with no noticeable lag, especially praised for speed and reliability.
  • The app is praised for its ease of use, quick setup, and seamless integration with Shopify.
  • Many users highlight the responsive, hands-on assistance from the team, particularly from Mark.
  • The app excels at displaying user-generated content in an engaging, shoppable format that boosts conversions.
  • Reviews frequently mention the app’s smooth operation, quick loading times, and lack of lag.
  • Users appreciate the ability to tailor the app’s appearance and functionality to match their brand.
  • Several reviewers note the app’s competitive pricing compared to alternatives.
  • The app’s ability to pull content from Instagram and TikTok is highly valued.
  • Direct interaction with the founders and their commitment to user success is a recurring positive theme.
  • Built-in tools for tracking engagement and sales impact are frequently praised.
  • The app helps foster trust and engagement by showcasing real customer experiences.
Cons
  • Some users faced difficulties during installation or integration, requiring support intervention.
  • A few users noted the need for more detailed tutorials or documentation for complex features.
  • Certain advanced functionalities may require additional time to master.
  • A small number of users mentioned sticker shock, though most acknowledged the value.
  • positive).
  • Some users reported issues with video playback and usability on mobile devices.
  • A few users express a desire for more advanced customization or additional functionalities.
  • A small number of users note that while intuitive, the app may still require guidance for those less tech-savvy.
  • The app’s focus on UGC and shoppable content may not cater to all e-commerce needs.
Pricing and plans
Total pricing plans442
Free planAvailableAvailableAvailable
Free trialNoYes, for 7 day(s)Yes, for 14 day(s)
Technical information
Rating4.7 ★4.8 ★5.0 ★
Total reviews286262349
Launch date2 December 202024 July 202416 May 2024

More details about Tolstoy: Shoppable Video & UGC

Product description

This tool allows you to create, host, and personalize shoppable videos to enhance engagement and sales. It can automatically import new videos from your TikTok and Instagram, tag products in them, and sync with your Shopify account for in-video shopping. The use of these videos can help increase the time spent on a site and boost conversions.

AI summary

The app is a Shopify-integrated tool designed to enhance online stores by creating interactive, video-driven shopping experiences. It enables merchants to showcase products through customizable videos, shoppable content, and user-generated media, seamlessly embedding these elements into product pages, homepages, and marketing campaigns. Key features include easy video integration, AI-powered tools for content creation, and analytics to track engagement and conversions. The app is praised for its intuitive interface, requiring minimal technical expertise, and its ability to maintain website performance without slowing load speeds. A standout strength is its responsive and hands-on customer support, frequently highlighted for prompt issue resolution and personalized onboarding assistance. However, a small subset of feedback notes occasional challenges during initial setup or theme compatibility, though these are typically resolved with support intervention. The app is particularly effective for brands aiming to boost engagement, educate customers, and drive sales through dynamic, visual storytelling. Its versatility makes it suitable for both small and large businesses, though some advanced features may require familiarity with video content creation. Overall, it is positioned as a robust solution for elevating e-commerce experiences through interactive media.

Support

For any questions, concerns, or assistance with Tolstoy: Shoppable Video & UGC, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected].

Language support

Details of the Tolstoy: Shoppable Video & UGC are available in various languages on the Shopify app store, including English, Japanese, Czech, Danish, German, Spanish, Finnish, French, Italian, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Swedish, and Turkish.

Tolstoy: Shoppable Video & UGC support information in a nutshell
Support emailsupport@gotolstoy.com
Contact number(s)Not available
FAQ pageNot available
Privacy policyPrivacy details
Language supportEnglish, Japanese, Czech, Danish, German, Spanish, Finnish, French, Italian, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Swedish, and Turkish
Integration

The list of top Shopify apps, features or software tools that Tolstoy: Shoppable Video & UGC seamlessly integrates with are given below.

CheckoutShopify AdminMeta Ads, KlaviyoShop App, TikTok ShopShoppable videos, AI adsTikTok, Instagram ReelsUGC, Product videosYotpo, Okendo, Loox
Developer
NameTolstoy
ProfileSee all apps by Tolstoy
WebsiteView developer profile
AddressTel Aviv, Tel Aviv, 123456

Installation

How to install Tolstoy: Shoppable Video & UGC on your Shopify store

1

Send your details

Your name, email and store domain go straight to the Tolstoy team.

2

The developer gets in touch

Tolstoy contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.8
★★★★★
286 total reviews
5265
46
33
21
111

Tolstoy: Shoppable Video & UGC has an overall rating of 4.8 stars from a total of 286 reviews on the Shopify app store. Of these, 271 (94.8%) are positive, 3 (1.0%) are neutral, and 12 (4.2%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★Trusted Best Sellers™from United States · 1 November 2026

Tolstoy reduced our asset workflow for The Sequin Mermaid Gown! The development process was easy to tolerate and produced awesome results.

★★★★★Hydro Gizmosfrom United States · 21 October 2026

Game changer for marketing campaigns and customer engagement! The AI studio and automated tools save so much time!

★★★★★YeeRavefrom United States · 11 October 2026

Tolstoy is amazing. There product itself has so many great functions for all size businesses. I'm a solo owner and I do everything myself, so it has been a great tool. There customer service is among the best in the AI industry. I have come across some real bad ones, but Tolstoy, their customer service rates at the top.

★★★★★RMK Leather Works Australiafrom Australia · 28 September 2026

Great app, I have been using it for years and it keeps getting better!

★★★★★Mont Lauréntfrom Australia · 24 September 2026

Great team - they are very proactive with ideas on how to optimise your site with their app. Highly recommend Tolstoy for conversions - video content is so key for online sales and converting more customers/demonstrating the quality of your product.

Install in your Shopify store We pass your name, email and store domain to the Tolstoy team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
#2
add item to cart
Total reviews
286
▲ 6 vs 30 days ago
Average rating
4.8 ★
▼ 0.01 vs 30 days ago
Top market
US
44.7% of installs · ▲ 0.33%

Category & keyword rankings

Position and market share today

Keywordadd item to cart#221.6% ▼0.6
KeywordLive events#343.4% ▲3.5
Collectionshoppable-videos#66.1% ▲0.7
KeywordVideo editing#72.3% ▲0.4

Reviews trend

Cumulative reviews · last 6 months

242 → 286 reviews · rating 4.8★ (−0.01)
Ranks #2 in 1 of 10 App Store groups tracked.Open full charts →

Tolstoy: Shoppable Video & UGC FAQs

How do I install the Tolstoy: Shoppable Video & UGC Shopify app?
To install Tolstoy: Shoppable Video & UGC on your Shopify store, click on the Tolstoy: Shoppable Video & UGC installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Tolstoy: Shoppable Video & UGC on your Shopify store, then contact us now.
What are the key features of Tolstoy: Shoppable Video & UGC?

The key features offered by Tolstoy: Shoppable Video & UGC to Shopify store owners are:

  • Import Instagram Reels, TikTok videos, UGC, or upload your own.
  • Tag products and publish across your store and Shop App without code.
  • Let shoppers explore products and add items to cart from each video.
  • Choose video galleries, carousels, stories, feeds, and pop-ups.
  • Track views, clicks, add-to-carts, and attributed revenue.
Does Tolstoy: Shoppable Video & UGC integrate with other Shopify apps or tools?

Yes, Tolstoy: Shoppable Video & UGC seamlessly integrates with other Shopify apps or tools, such as Shop from videos, add items directly to your cart from the video feed., Connect to social media accounts, automatically import videos from Instagram Reels and TikTok., Show user-generated content, product demonstrations, and video reviews on product detail pages or video homepage..

Is there a free trial available for Tolstoy: Shoppable Video & UGC?

No, Tolstoy: Shoppable Video & UGC does not offer any free trial.

What are the pricing plans for Tolstoy: Shoppable Video & UGC?

The app has 4 pricing plans: 1 free and 3 paid. The paid plans cost $12/month, $44/month, $195/month and have no free trial period.

How does billing work for Tolstoy: Shoppable Video & UGC?

Tolstoy: Shoppable Video & UGC uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.

Can I cancel or upgrade my subscription plan at any time?

Yes, Tolstoy: Shoppable Video & UGC allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Tolstoy: Shoppable Video & UGC offer customer support?

Yes, Tolstoy: Shoppable Video & UGC offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].

Is Tolstoy: Shoppable Video & UGC compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Tolstoy team so they can help install and configure the app on your store.

.myshopify.com
4.8★★★★★286 reviews · 94.8% positive

Writing reviews on ShopDigest is coming soon.

  • TB
    Trusted Best Sellers™United States · 1 Nov 2026
    ★★★★★

    Tolstoy reduced our asset workflow for The Sequin Mermaid Gown! The development process was easy to tolerate and produced awesome results.

  • HG
    Hydro GizmosUnited States · 21 Oct 2026
    ★★★★★

    Game changer for marketing campaigns and customer engagement! The AI studio and automated tools save so much time!

  • YE
    YeeRaveUnited States · 11 Oct 2026
    ★★★★★

    Tolstoy is amazing. There product itself has so many great functions for all size businesses. I'm a solo owner and I do everything myself, so it has been a great tool. There customer service is among the best in the AI industry. I have come across some real bad ones, but Tolstoy, their customer service rates at the top.

  • RL
    RMK Leather Works AustraliaAustralia · 28 Sep 2026
    ★★★★★

    Great app, I have been using it for years and it keeps getting better!

  • ML
    Mont LauréntAustralia · 24 Sep 2026
    ★★★★★

    Great team - they are very proactive with ideas on how to optimise your site with their app. Highly recommend Tolstoy for conversions - video content is so key for online sales and converting more customers/demonstrating the quality of your product.

  • BM
    By Me 2 StyleUnited States · 24 Sep 2026
    ★★★★★

    I really like Tolstoy. They are constantly upgrading and adding new features. In this world of balancing a website, marketing products, social media and AI, I feel like I can get what I need in 1 place. I also get an immediate response when I need assistance. The industry is changing so fast and I appreciate your guidance through it all. Thanks Tolstoy Team

  • HA
    HairbrellaUnited States · 16 Sep 2026
    ★★★★★

    Earl was extremely helpful throughout the process. He took the time to understand our account issue and did his best to work toward a resolution. I truly appreciate his professionalism, patience, and dedication to helping us. Thank you, Earl, for your support!

    TO
    TolstoyDeveloper7 Sep 2026

    So glad Tolstoy’s been helpful. Glad Earl took such good care of you.

  • TO
    The official Pure Rican StoreUnited States · 15 Sep 2026
    ★★★★★

    Tolstoy has been a great addition to my Shopify store. I’ve been looking for ways to make my website more interactive and give customers a better way to experience my products, and the video features make a big difference.I especially like being able to create engaging product videos and connect them directly with my store. It gives the website a more modern, professional feel and helps bring the products to life instead of relying only on photos.There was a little learning curve while getting everything set up, but once I understood how it worked, I could see a lot of potential for my brand. I’m excited to keep experimenting with Tolstoy and using more of the features as my store grows.Definitely a useful tool for Shopify brands that want to make their storefront more engaging and interactive.

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