Applovin — Country Distribution of Shopify Installs
Where AppLovin's merchant base is concentrated worldwide — top 5 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 79.66% | 5.21 |
| 2 |  India | 6.14% | 6.14 |
| 3 |  United Kingdom | 5.59% | 0.37 |
| 4 |  Hong Kong | 4.37% | 0.29 |
| 5 |  Spain | 4.24% | 0.28 |
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Key Insights:
- United States contributes 79.7% of AppLovin's installs — its largest single market.
- Top 3 markets (United States, India, United Kingdom) cover 91.4% of AppLovin's reviews — highly concentrated demand.
- India is the fastest-growing market this month (+6.14pp) — emerging adoption worth tracking.
Applovin — Country Share Trajectory Over Time
Monthly country share trajectory for AppLovin across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 80.59% | 82.55%1.96 | 82.55%– | 84.87%2.32 | 84.87%– | 79.66%5.21 |
| India | 0.00% | 0.00%– | 0.00%– | 0.00%– | 0.00%– | 6.14%6.14 |
| United Kingdom | 0.00% | 0.00%– | 0.00%– | 5.95%5.95 | 5.95%– | 5.59%0.36 |
| Hong Kong | 9.86% | 8.86%1.00 | 8.86%– | 4.66%4.20 | 4.66%– | 4.37%0.29 |
| Spain | 9.55% | 8.58%0.97 | 8.58%– | 4.51%4.07 | 4.51%– | 4.24%0.27 |
Key Insights:
- United States is AppLovin's largest market in this chart — share contracted from 100.0% to 79.7% over the charted period.
- India is the strongest expander for AppLovin — share moved from 0 to 6.1% over the charted period.
- Across the 5 plotted countries, AppLovin expanded in 4 and contracted in 1.
Applovin — Where Its Merchant Base Lives
United States dominates AppLovin's install base on Shopify with 79.7% of all reviews — a single-region merchant base that effectively defines the app's product priorities. India follows at 6.1%, with United Kingdom at 5.6%. Together, the top 3 countries account for 91.4% of AppLovin's worldwide reviews on Shopify. Hong Kong (4.4%) and Spain (4.2%) round out the top 5. India is the fastest-growing market for AppLovin this month (+6.14pp) — emerging adoption worth tracking against the established leaders.
AppLovin's 79.7% concentration in United States typically pulls the roadmap toward that market's payment providers, tax rules, and shipping integrations — merchants in United States get the strongest experience, while merchants elsewhere should weigh regional fit (currency, language, regional integrations) more carefully than for region-agnostic alternatives.
Applovin — Internationalisation Trajectory
United States is AppLovin's largest market in this view — share contracted from 100.0% to 79.7% over the charted period. Across the top 5 countries plotted on this chart, AppLovin's share expanded in 4 and contracted in 1 over the charted period — net internationalisation underway. India is the strongest expander — moving from 0 to 6.1% of installs over the charted window.
AppLovin's -20.3pp contraction in United States alongside declines in other additional countries can reflect either a deliberate refocus on a core market or a localisation/competition gap — multi-country contractions often run alongside category-level rank pressure in those same regions.
Top Categories Applovin Ranks In on Shopify
- Category Advertising — AppLovin ranks #1 in this category — its leading position on Shopify.
- Keyword Pixel management — Currently #13 in this keyword (climbed 2 positions this month).
- Category Ads — Currently #20 in this category (climbed 2 positions this month).
- Keyword ads — Currently #29 in this keyword (climbed 2 positions this month).
- Keyword Pixel tracking — Currently #56 in this keyword (climbed 5 positions this month).
Applovin on Shopify — Geography FAQs
1. Where is AppLovin most popular on Shopify?
United States contributes the largest share of AppLovin's installs at 79.7% of all reviews. Adoption is heavily concentrated in this single market, followed by India at 6.1% and United Kingdom at 5.6%.
2. Which countries is AppLovin growing fastest in on Shopify?
India is the fastest-growing market for AppLovin this month, gaining +6.14pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
3. How is AppLovin's country share calculated on Shopify?
Country share is computed as the percentage of AppLovin's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
4. Is AppLovin a global Shopify app?
AppLovin's install base is heavily concentrated in United States (79.7% of reviews) — meaning the app's roadmap and integrations typically optimize for that market first. Merchants outside this region should sanity-check localization, currency support, and customer-service hours before adopting.
5. How often does AppLovin's geographic distribution update?
Country shares update weekly. AppLovin's footprint is currently consolidating into fewer markets — the date range filter on the trend chart lets you check whether the shift is recent or sustained.
