Applovin — Market Share Across Shopify App Store Groups
AppLovin's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Category Ads Marketing and conversion > Advertising > Ads | 0.15%0.01 | Declining |
| Category Advertising Marketing and conversion > Advertising | 0.12%0.01 | Declining |
| Category Marketing and conversion | 0.01%0.00 | Declining |
| Keyword Pixel management | 0.00%0.00 | Climbing |
Showing 1-4 out of 4
Key Insights:
- AppLovin captures 0.2% of installs in Ads — its strongest position among the 4 Shopify groups shown.
- Over the past 30 days, 1 gained share and 3 lost share — net downward pressure.
- Ads saw the sharpest contraction (-0.01pp) — worth checking whether the dip is short-term or sustained.
Applovin — Market Share Trend Across Top Groups
Monthly market share trajectory for AppLovin across its top 4 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Category Ads | 0.05% | 0.05%– | 0.04%0 | 0.16%0 | 0.15%0 | 0.15%– |
| Category Advertising | 0.04% | 0.04%– | 0.03%0 | 0.12%0 | 0.12%– | 0.12%– |
| Category Marketing And Conversion | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.01%– | 0.01%– |
| Keyword Pixel Management | — | — | — | — | — | — |
Key Insights:
- AppLovin's biggest share gain is in Ads — expanded from 0.1% to 0.1% over the charted period.
- Across the 4 plotted groups, AppLovin expanded share in 2 and contracted in 0.
Top Categories Applovin Ranks In on Shopify
- Category Ads — Holds 0.2% market share in this category (-0.01pp this month) — slipping in this category.
- Category Advertising — Holds 0.1% market share in this category (-0.01pp this month) — slipping in this category.
- Category Marketing and conversion — Holds 0.0% market share in this category (-0.00pp this month) — slipping in this category.
- Keyword Pixel management — Holds 0.0% market share in this keyword (+0.00pp this month) — AppLovin's growing footprint here.
Applovin on Shopify — Market Share FAQs
1. Where does AppLovin have the most market share on Shopify?
AppLovin captures the largest share of installs in Ads — 0.2% of the group's tracked install base, followed by 0.1% in Advertising and 0.0% in Marketing and conversion. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is AppLovin gaining or losing share in?
AppLovin is contracting in more groups than it's expanding. Ads saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is AppLovin's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does AppLovin's Shopify market share update?
Share figures are recomputed weekly from the latest review data. AppLovin is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
