Selling Online - Other Shopify Apps – Analytics & Insights

Shop dominates selling online - other with 81.7% market share — a clear category leader Shopify merchants gravitate to first, 73.7pp ahead of Shopify Collective: Supplier (8.0%). Ego Mobile App Builder sits at #3 with 2.3% share, rounding out the top tier. Together, the top 3 apps absorb 92.0% of all selling online - other installs — a highly concentrated landscape with limited room for new entrants. DeepLumen: AI Agentic Page is the standout mover this month, climbing 3 positions — a momentum signal worth tracking.

Shop's 81.7% share looks dominant, but Syncee for Suppliers slipped 4 positions this month and the rest of the top 5 has reshuffled. Selling Online - Other apps are settled at the top and contested below — for merchants whose needs aren't a perfect Shop fit, the #2–#5 apps often surface better niche options.

Shop held #1 steadily from Sep 2025 to Sep 2026 — an entrenched leader in selling online - other that challengers haven't displaced. Across the top 5 plotted selling online - other apps, 4 improved their ranking while 0 declined — the category is moving upward overall. Shop's share expanded +1.4pp from 80.3% (Sep 2025) to 81.7% (Sep 2026) — a sustained widening of the gap against other selling online - other apps over this window.

4 of 5 plotted selling online - other apps moved positions in this window — recent trajectory beats current rank as a signal when a category is reshuffling this actively.

United States dominates demand for selling online - other apps with 65.5% of all tracked installs — a single market that effectively defines the category's product priorities. United Kingdom follows at 6.5%, with Canada at 6.3%. Together, the top 3 markets account for 78.3% of selling online - other app installs worldwide. Australia (3.6%) and France (2.1%) round out the top 5.

With 65.5% of selling online - other app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in United Kingdom (6.5%) and other regions sometimes find better fit in apps that over-index outside United States.

Shop is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 36 months since launch. The remaining 3 selling online - other apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.

3 apps on this chart haven't yet crossed 1,000 reviews: Shopify Collective: Supplier at 695, Ego Mobile App Builder at 49, DeepLumen: AI Agentic Page at 34 cumulative reviews. Shopify Collective: Supplier is closest to the milestone — its current count puts it roughly 70% of the way to 1,000.

Shop is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the selling online - other category.