Pixels Shopify Apps – Market Share Breakdown
(Updated September 2026) See which pixels Shopify apps dominate installs and how their share has shifted over time. This collection page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Pixels Shopify Apps — Full Market Share Table
All tracked pixels Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Mailchimp Email SMS Marketing | 48.99% | 2.42 | Climbing |
| 2 |  Upsell.com ‑ ReConvert Upsell | 26.41% | 3.64 | Declining |
| 3 |  Lucky Orange Heatmaps & Replay | 5.83% | 0.89 | Climbing |
| 4 |  Candy Rack • Upsell Cross‑sell | 3.61% | 0.88 | Climbing |
| 5 |  Snapchat Ads | 3.39% | 0.47 | Climbing |
| 6 |  Attribuly: Abandoned cart | 3.18% | 0.45 | Declining |
| 7 |  Elevar Conversion Tracking | 2.44% | 0.12 | Climbing |
| 8 |  RealtimeStack : Live Analytics | 2.12% | 0.40 | Declining |
| 9 |  Analyzify (GA4 & Ads Tracking) | 1.80% | 0.29 | Climbing |
| 10 |  ABConvert: A/B Testing | 1.06% | 0.05 | Climbing |
Showing 1-10 out of 15
Key Insights:
- Mailchimp Email SMS Marketing holds 49.0% share of pixels app installs — 22.6pp ahead of Upsell.com ‑ ReConvert Upsell (26.4%).
- Top 3 apps (Mailchimp Email SMS Marketing, Upsell.com ‑ ReConvert Upsell, Lucky Orange Heatmaps & Replay) account for 81.2% of all pixels install share — a fragmented market.
- Mailchimp Email SMS Marketing is gaining share fastest this month (+2.42pp) — the largest single gainer among the top pixels apps by share.
- Upsell.com ‑ ReConvert Upsell is losing share fastest (-3.64pp) — could indicate a churning user base or a stronger challenger gaining ground.
Pixels Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 pixels Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Mailchimp Email SMS Marketing | 41.1%1.7 | 43.5%2.35 | 46.6%3.07 | 48.8%2.22 | 48.6%0.21 | 49.5%0.94 |
| Upsell.com ‑ ReConvert Upsell | 36.5%2.01 | 32.5%3.93 | 29.9%2.61 | 26.5%3.44 | 25.4%1.07 | 23.7%1.76 |
| Lucky Orange Heatmaps & Replay | 4.6%0.49 | 4.9%0.34 | 4.9%0.03 | 5.9%0.95 | 6.8%0.92 | 8.3%1.52 |
| Candy Rack • Upsell Cross‑sell | 1.7%0.35 | 2.5%0.77 | 2.9%0.46 | 3.6%0.66 | 4.0%0.39 | 4.2%0.26 |
| Snapchat Ads | 2.8%0.28 | 3.1%0.29 | 2.8%0.25 | 3.5%0.65 | 3.9%0.39 | 3.7%0.12 |
Key Insights:
- Mailchimp Email SMS Marketing's share expanded from 25.4% → 49.5% over the charted period.
- Of the top 5 tracked pixels apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Pixels Shopify Apps by Country
Per-country market share rankings for pixels Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | |  | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Mailchimp Email SMS Marketing leads pixels apps in 2 of 4 tracked markets (United States, United Kingdom).
- Mailchimp Email SMS Marketing leads worldwide, but 2 of 4 tracked markets crown a different leader — Upsell.com ‑ ReConvert Upsell in India, Attribuly: Abandoned cart in China.
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Top 5 Apps in Pixels
- Elevar Conversion Tracking — Leads pixels apps with 3.0% install share, rated 4.6★ — gaining share this month.
- Analyzify (GA4 & Ads Tracking) — Holds 2.1% of pixels app install share, rated 4.7★ — losing share this month.
- Attribuly: Abandoned cart — Holds 2.1% of pixels app install share, rated 4.8★ — losing share this month.
- Bily: Server‑Side Tracking — Holds 0.1% of pixels app install share, rated 4.0★.
- Lucky Orange Heatmaps & Replay — Holds 8.3% of pixels app install share, rated 4.7★ — gaining share this month.
Pixels Shopify Apps — Frequently Asked Questions
1. Which pixels app has the highest market share on Shopify?
Mailchimp Email SMS Marketing ranks #1 by share among pixels apps at 49.0%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for pixels Shopify apps?
For pixels apps, market share is estimated from each app's recent review velocity (reviews collected in the past 6 months) divided by the total reviews collected by all apps in the collection over the same window. Reviews are a proxy for installs since Shopify doesn't publish install counts.
3. Which pixels apps are gaining market share on Shopify?
Mailchimp Email SMS Marketing is gaining pixels app market share fastest this month, up +2.42pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which pixels apps are losing market share on Shopify?
Upsell.com ‑ ReConvert Upsell has lost the most market share this month among pixels apps (-3.64pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most pixels Shopify app installs?
United States drives the largest share of pixels app installs at 38.8%, followed by United Kingdom at 10.5% and Australia at 9.4%. Use the country picker on the third card to compare market leaders by country.
6. How many pixels apps does ShopDigest track on Shopify?
ShopDigest tracks 15 pixels apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share pixels app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under pixels (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For pixels, Mailchimp Email SMS Marketing leads on share; see the rankings tab for who currently holds #1 position.
