Sms Shopify Apps — Country-Level Market Share
All countries ranked by current install share of sms Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 42.08% | – |
| 2 |  Australia | 7.98% | 0.85 |
| 3 |  United Kingdom | 7.44% | 0.07 |
| 4 |  Canada | 5.01% | 0.53 |
| 5 |  Spain | 3.52% | 0.13 |
| 6 |  Germany | 3.52% | 0.13 |
| 7 |  France | 2.30% | 0.12 |
| 8 |  Netherlands | 2.30% | 0.36 |
| 9 |  Italy | 1.89% | 0.08 |
| 10 |  Portugal | 1.35% | 0.22 |
Showing 1-10 out of 93
Key Insights:
- United States drives 42.1% of sms Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, Australia, United Kingdom) cover 57.5% of all tracked sms installs — highly concentrated demand.
- Australia is the fastest-growing market this month (+0.8pp) — emerging demand worth watching.
- Netherlands's share of sms app reviews has slipped the most this month (-0.4pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Sms Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving sms Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 42.8%0.65 | 43.5%0.75 | 42.7%0.79 | 41.9%0.81 | 41.8%0.10 | 42.1%0.27 |
| Australia | 6.1%1.09 | 6.6%0.45 | 7.3%0.78 | 7.0%0.31 | 7.5%0.45 | 8.0%0.50 |
| United Kingdom | 6.8%0.37 | 6.7%0.09 | 6.7%0.04 | 7.5%0.85 | 7.6%0.07 | 7.4%0.16 |
| Canada | 4.2%0.59 | 4.3%0.08 | 4.0%0.26 | 4.4%0.38 | 4.5%0.12 | 5.0%0.50 |
| Spain | 2.8%0.16 | 2.8%0.04 | 3.2%0.45 | 3.3%0.06 | 3.6%0.30 | 3.5%0.04 |
Key Insights:
- United States's share of sms app installs contracted from 44.8% → 42.1% over the charted period.
- Top 5 markets plotted: United States, Australia, United Kingdom, Canada, Spain.
- Sms app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Sms Shopify App Installs
United States dominates demand for sms Shopify apps with 42.1% of tracked installs — a single market that effectively defines the category's product priorities and pricing. Australia (8.0%) and United Kingdom (7.4%) round out the top 3, together accounting for 57.5% of all sms app installs. Canada (5.0%) and Germany (3.5%) fill out the top 5, giving a combined view of where sms app demand actually concentrates. Australia is the fastest-growing market this month (+0.8pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, Netherlands has lost the most share this month (-0.4pp).
With 42.1% of sms app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in Australia (8.0%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Sms Shopify Apps Over Time
United States's share contracted from 44.8% (Nov 2024) to 42.1% (Nov 2026) — a -2.7pp drop for the leading sms market that usually means demand is rotating to other regions. The top 5 plotted markets — United States, Australia, United Kingdom, Canada, Spain — show which regions consistently drive sms app demand over time.
United States's shrinking sms lead is an early signal that other regions are catching up — challenger apps that over-index in the gaining regions often outperform the global leader for stores targeting those markets.
Top 5 Apps in Sms
- Klaviyo: Email Marketing & SMS — Among the most-installed sms apps worldwide with 94.7% install share, rated 4.7★.
- YSMS ‑ SMS Marketing — Among the most-installed sms apps worldwide with 0.8% install share, rated 4.7★.
- SMSGo: Abandoned Cart Recovery — Among the most-installed sms apps worldwide with 1.1% install share, rated 4.1★.
- Mobile Message SMS Australia — Among the most-installed sms apps worldwide with 0.7% install share, rated 5.0★.
- Ctx: WhatsApp Chat + Marketing — Among the most-installed sms apps worldwide with 1.6% install share, rated 4.9★.
Sms Shopify Apps — Frequently Asked Questions
1. Which countries dominate sms Shopify app installs?
United States dominates sms Shopify app installs with 42.1% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are sms Shopify apps most popular?
sms apps are most popular in United States (42.1% share), Australia (8.0%), and United Kingdom (7.4%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for sms Shopify apps?
Australia is the fastest-growing market for sms apps this month, gaining +0.8pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for sms Shopify apps?
Netherlands has shed the most share this month (-0.4pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for sms on Shopify?
For sms apps, country share is computed from each country's recent reviews divided by the total reviews collected globally for the collection over the same window. Reviews are a robust proxy for installs since Shopify doesn't publish install counts.
6. Has the leading market for sms Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 44.8% to 42.1%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
