Sms Shopify Apps — Full Market Share Table
All tracked sms Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 94.72% | 21.01 | Climbing |
| 2 |  Ctx: WhatsApp Chat + Marketing | 1.62% | 0.59 | Climbing |
| 3 |  SMSGo: Abandoned Cart Recovery | 1.08% | 0.33 | Climbing |
| 4 |  Hextom: WhatsApp, SMS & Push | 1.08% | 0.33 | Climbing |
| 5 |  YSMS ‑ SMS Marketing | 0.81% | 0.06 | Climbing |
| 6 |  Mobile Message SMS Australia | 0.68% | 0.30 | Climbing |
| 7 |  Sendvio: Email Marketing & SMS | 0.54% | 0.17 | Climbing |
| 8 |  Cashfree CODFIRM | 0.14% | 0.05 | Declining |
| 9 |  Cashify COD Order Confirmation | 0.00% | 0.09 | Declining |
| 10 |  SMS Alert | 0.00% | – | Stable |
Showing 1-10 out of 12
Key Insights:
- Klaviyo: Email Marketing & SMS holds 94.7% share of sms app installs — 93.1pp ahead of Ctx: WhatsApp Chat + Marketing (1.6%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, Ctx: WhatsApp Chat + Marketing, SMSGo: Abandoned Cart Recovery) account for 97.4% of all sms install share — a concentrated market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+21.01pp) — the largest single gainer among the top sms apps by share.
- Cashify COD Order Confirmation is losing share fastest (-0.09pp) — could indicate a churning user base or a stronger challenger gaining ground.
Sms Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 sms Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 92.5%2.55 | 93.6%1.09 | 94.1%0.54 | 94.9%0.73 | 95.1%0.27 | 94.7%0.41 |
| Ctx: WhatsApp Chat + Marketing | 1.9%0.01 | 1.7%0.24 | 1.5%0.21 | 1.3%0.22 | 1.4%0.18 | 1.6%0.19 |
| SMSGo: Abandoned Cart Recovery | 0.9%0.09 | 0.9%0.05 | 0.9%0.01 | 0.9%0.05 | 1.1%0.19 | 1.1%0.01 |
| Hextom: WhatsApp, SMS & Push | 2.3%1.32 | 1.8%0.44 | 1.6%0.23 | 1.1%0.47 | 0.9%0.18 | 1.1%0.13 |
| YSMS ‑ SMS Marketing | 0.5%0.20 | 0.6%0.09 | 0.8%0.19 | 1.0%0.20 | 0.8%0.17 | 0.8%0.02 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 83.5% → 94.7% over the charted period.
- Of the top 5 tracked sms apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Sms Shopify Apps by Country
Per-country market share rankings for sms Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United Kingdom
Key Insights:
- Klaviyo: Email Marketing & SMS leads sms apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but China bucks the trend — SMSGo: Abandoned Cart Recovery leads there.
Top 5 Apps in Sms
- Klaviyo: Email Marketing & SMS — Leads sms apps with 94.7% install share, rated 4.7★ — gaining share this month.
- YSMS ‑ SMS Marketing — Holds 0.8% of sms app install share, rated 4.7★ — gaining share this month.
- SMSGo: Abandoned Cart Recovery — Holds 1.1% of sms app install share, rated 4.1★ — gaining share this month.
- Mobile Message SMS Australia — Holds 0.7% of sms app install share, rated 5.0★ — gaining share this month.
- Ctx: WhatsApp Chat + Marketing — Holds 1.6% of sms app install share, rated 4.9★ — gaining share this month.
Sms Shopify Apps — Frequently Asked Questions
1. Which sms app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS dominates the sms category on Shopify with 94.7% of installs — 93.1pp ahead of Ctx: WhatsApp Chat + Marketing. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for sms Shopify apps?
For sms apps, market share is estimated from each app's recent review velocity (reviews collected in the past 6 months) divided by the total reviews collected by all apps in the collection over the same window. Reviews are a proxy for installs since Shopify doesn't publish install counts.
3. Which sms apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining sms app market share fastest this month, up +21.01pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which sms apps are losing market share on Shopify?
Cashify COD Order Confirmation has lost the most market share this month among sms apps (-0.09pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most sms Shopify app installs?
United States drives the largest share of sms app installs at 42.1%, followed by Australia at 8.0% and United Kingdom at 7.4%. Use the country picker on the third card to compare market leaders by country.
6. How many sms apps does ShopDigest track on Shopify?
ShopDigest tracks 12 sms apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
