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Klaviyo: Email Marketing & SMS Shopify App by Klaviyo

Smart automated marketing for retail, ecommerce, and wellness companies A combined platform for email, SMS, and more customer interactions.

4.6 3,449 reviewsFreePaid from $15/month

Install in your Shopify store We pass your name, email and store domain to the Klaviyo team so they can help install and configure the app on your store.

.myshopify.com

Pros and cons

Pros and cons of Klaviyo: Email Marketing & SMS

Pros
  • Ease of Use: The app is frequently praised for its intuitive interface and straightforward setup.
  • Powerful Features: Users highlight the app’s advanced capabilities, especially for segmentation and automation.
  • Customer Support: Many reviews commend the responsive and helpful customer service.
  • Integration with Shopify: Seamless compatibility with Shopify is a recurring positive theme.
Cons
  • High Pricing: The cost is cited as a barrier, especially for small businesses.
  • Account Suspension Issues: Some users experienced abrupt account closures with unclear reasons.

Screenshots

Klaviyo: Email Marketing & SMS Shopify app screenshot 1
Klaviyo: Email Marketing & SMS Shopify app screenshot 2
Klaviyo: Email Marketing & SMS Shopify app screenshot 3
Klaviyo: Email Marketing & SMS Shopify app screenshot 4
Klaviyo: Email Marketing & SMS Shopify app screenshot 5
Klaviyo: Email Marketing & SMS Shopify app screenshot 6

About the app

A combined platform for email, SMS, and more customer interactions.

  • Data Unification: Merge data from Shopify, such as web activity, tags, catalog, and coupons, along with data from other platforms.
  • Behavior-Based User Segmentation: Dividing users based on past and current activities for improved targeting.
  • Automated coupon tracking: Create coupon codes for automated processes and campaigns to simplify tracking.
  • Ecommerce Templates: Ready-made templates such as Welcome, Back in Stock, Browse Abandon, and Price Drop.
  • Real-time revenue analytics: See revenue data instantly for each automation, campaign, segment, and channel.

Install in your Shopify store We pass your name, email and store domain to the Klaviyo team so they can help install and configure the app on your store.

Keywords

email marketing automation Shopify appsSMS marketing Shopify appspersonalized email campaigns Shopify appsabandoned cart recovery Shopify appsback in stock alerts Shopify appsprice drop notifications Shopify appsWhatsApp marketing Shopify appscollect customer reviews Shopify appsomnichannel marketing Shopify appsreal-time revenue data Shopify appsAI-powered segments Shopify appsmarketing automation Shopify appsemail and SMS Shopify appsShopify reviews collection Shopify appsautomated welcome emails Shopify apps

Key features

  • Merge data from multiple platforms for unified customer insights.
  • Segment users based on real-time and historical behavior for precise targeting.
  • Automate coupon creation and tracking for streamlined campaigns.

Pricing

Klaviyo: Email Marketing & SMS pricing plans

Free
$0 /month
  • Sync Shopify data–tags, catalog, coupons
  • Templates for Email/SMS
  • Forms & push notifications
  • Segmentation & personalization
  • A/B testing
SMS
$15 /month
  • Multi-channel segmentation and flows
  • Smart opt-in & multi-channel list growth
  • SMS AI for campaign creation
  • Automated two-way conversations
  • Transactional SMS
Email
$20 /month
  • Multi-channel segmentation and flows
  • Personalized product recommendations
  • Reputation repair AI for deliverability
  • Email AI for campaign creation
  • Send time optimization

Not sure which plan to pick? Discuss Free or SMS plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Klaviyo: Email Marketing & SMS costs for each of the plan(s)

The app has 3 pricing plans: 1 free and 2 paid. The free plan offered by Klaviyo: Email Marketing & SMS is Free. The paid plans offered by Klaviyo: Email Marketing & SMS are SMS, Email.

The details of the plans are outlined below.

  • Free: this plan is free forever, incurring no subscription costs. It offers a wide range of features like Sync Shopify data–tags, catalog, coupons, Templates for Email/SMS, Forms & push notifications, Segmentation & personalization, A/B testing, +more.
  • SMS: the SMS plan costs $15 and has no free trial period. The plan offers a host of features, including Multi-channel segmentation and flows, Smart opt-in & multi-channel list growth, SMS AI for campaign creation, Automated two-way conversations, Transactional SMS, Branded SMS links, Multi-channel A/B testing, Customizable multi-channel attribution.
  • Email: the Email plan costs $20 and has no free trial period. The plan offers a host of features, including Multi-channel segmentation and flows, Personalized product recommendations, Reputation repair AI for deliverability, Email AI for campaign creation, Send time optimization, Predictive analytics, Multi-channel A/B testing, 160+ campaign templates.

Klaviyo: Email Marketing & SMS price summary

Pricing summaryFree to install
Total pricing plan(s)3
Number of free plan(s)1
Number of paid plan(s)2
Cost of paid plan(s)$15, $20
Free trial availableNo

For further information regarding Klaviyo: Email Marketing & SMS pricing plans, see the official website.

Install in your Shopify store We pass your name, email and store domain to the Klaviyo team so they can help install and configure the app on your store.

Comparison

Top Klaviyo: Email Marketing & SMS alternatives — detailed comparison

The table below highlights the crucial differences between Klaviyo: Email Marketing & SMS and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Klaviyo: Email Marketing & SMSInstall
Shopify MessagingInstall
Mailchimp Email SMS MarketingInstall
Add app
General information
Ratings4.7 ★ (3,381 reviews)4.8 ★ (4,663 reviews)4.8 ★ (1,520 reviews)
Developed byKlaviyoShopifyIntuit Mailchimp
Launch date20 September 201214 April 202028 November 2018
PricingFree, $15/month, $20/monthFreeFree, $13/month, $20/month, $350/month
ObjectiveA combined platform for email, SMS, and more customer interactions.Email marketing tailored for businessIncrease sales and visitors with automated marketing and email campaigns.
CategoriesEmail marketing, SMS marketingEmail marketing, SMS marketingEmail marketing, SMS marketing
Key features & highlights
PurposeSmart automated marketing for retail, ecommerce, and wellness companiesConnect and maintain long-term relationships with customers using Shopify's commerce-focused email.The email marketing tool that suggests improvements for content, targeting and automated processes.
Features list
  • Merge data from multiple platforms for unified customer insights.
  • Segment users based on real-time and historical behavior for precise targeting.
  • Automate coupon creation and tracking for streamlined campaigns.
  • Send branded emails to segmented customer groups directly from your store.
  • Use customizable templates for products, sales, holidays, and events.
  • AI generates optimized subject lines, email copy, and send times.
  • Automate personalized email and SMS campaigns to re-engage customers.
  • Use AI-generated content for faster and optimized marketing messages.
  • Recover abandoned carts with automated reminders and targeted discounts.
Highlights
  • Based in Canada
  • Based in United States
  • Based in United States
User reviews and ratings
Recommended90.1%94.0%89.4%
Pros
  • The app is frequently praised for its intuitive interface and straightforward setup.
  • Users highlight the app’s advanced capabilities, especially for segmentation and automation.
  • Many reviews commend the responsive and helpful customer service.
  • Seamless compatibility with Shopify is a recurring positive theme.
  • Users report significant revenue growth and improved engagement from campaigns.
  • The availability of a free tier is appreciated by new users.
  • The app provides comprehensive data tracking and reporting tools.
  • Pre-built flows and automation features save time and enhance efficiency.
  • The clean layout and intuitive navigation are frequently mentioned.
  • Onboarding materials, webinars, and tutorials are valued for easing the learning curve.
  • The app is consistently praised for its intuitive and user-friendly interface, making it accessible even for non-tech-savvy users.
  • Users appreciate the variety of pre-made templates and the ability to easily customize emails to fit their branding.
  • Seamless integration with Shopify stores simplifies email marketing and performance tracking.
  • Many users highlight the app’s affordability, especially for small businesses, with free tiers and low-cost options.
  • The app’s automation capabilities, such as scheduled emails, are frequently mentioned as valuable time-savers.
  • The app is often recommended for beginners due to its straightforward setup and minimal learning curve.
  • Despite its simplicity, the app delivers professional-looking emails that drive customer engagement and sales.
  • The inclusion of free monthly emails is a significant advantage for startups and small businesses.
  • Multiple users highlight prompt, helpful, and personalized assistance from support agents like Clarisse, Lori, Rafael, and Dean.
  • The app syncs well with Shopify and Mailchimp, with users noting smooth setup and automatic customer data transfer.
  • Many reviews mention the app’s intuitive installation process and clear instructions.
  • Several users report the app functions as expected, with no major technical issues post-integration.
  • Support teams are praised for resolving problems efficiently, often with follow-up communication.
  • Specific agents (e.g., Troy, David, Karol) are repeatedly commended for their expertise and patience.
  • Some users appreciate the free plan option, especially during transitions from other platforms.
Cons
  • The cost is cited as a barrier, especially for small businesses.
  • Some users experienced abrupt account closures with unclear reasons.
  • Canceling subscriptions is described as cumbersome and unresponsive.
  • Occasional technical issues, such as integration errors or feature malfunctions, are noted.
  • The overlapping theme of Customer Support was retained under Pros as the majority of reviews praised it, despite a few negative mentions. Slow Customer Support was removed from Cons to avoid redundancy.
  • Many users express a desire for more diverse and advanced template options.
  • Some reviewers report frustration with undisclosed sending limits that disrupt campaigns.
  • A recurring complaint involves emails not being delivered promptly or ending up in spam folders.
  • Advanced users find the app too simplistic, lacking features like detailed analytics or automation sequences.
  • Instances of app crashes, failed campaigns, and unresolved technical issues are noted by several users.
  • Several users report unresponsive or ineffective support when facing issues.
  • Users report unexpected charges, inflated fees, and unclear billing tiers, with some feeling misled by pricing structures.
  • Instances of faulty automation (e.g., unsolicited emails, incorrect syncs) and integration errors disrupt user workflows.
  • Free-tier users face delays or lack of responses, with chat support often requiring paid plans.
  • Unsubscribed or spam contacts are inadvertently synced, leading to compliance and financial risks.
  • Users describe cumbersome processes to disconnect integrations or close accounts, with misleading warnings.
Pricing and plans
Total pricing plans314
Free planAvailableAvailableAvailable
Free trialNoNoNo
Technical information
Rating4.7 ★4.8 ★4.8 ★
Total reviews3,4494,8541,579
Launch date20 September 201214 April 202028 November 2018

More details about Klaviyo: Email Marketing & SMS

Product description

Klaviyo is a trusted platform, with over 110,000 customers, that simplifies effective marketing across multiple channels like email, SMS, and mobile push. It centralizes user data, offers automation, and provides templates to customize marketing campaigns, eliminating the need to start from scratch.

AI summary

Klaviyo is a robust email marketing and automation app designed for e-commerce, offering seamless integration with Shopify. Its key features include advanced segmentation, customizable email templates, automated workflows (such as abandoned cart and welcome series), and detailed analytics to track campaign performance. The app is praised for its intuitive interface, powerful automation tools, and ability to drive significant revenue through targeted campaigns. Strengths include strong customer support, extensive educational resources, and high deliverability rates. However, some limitations include inconsistent customer service responsiveness, occasional technical issues with integrations or coupon functionality, and pricing concerns, particularly for businesses with large contact lists. A few users report challenges with account cancellations or sudden account suspensions. Despite these drawbacks, Klaviyo is widely regarded as a top-tier solution for Shopify stores seeking to optimize email and SMS marketing efforts.

Support

For any questions, concerns, or assistance with Klaviyo: Email Marketing & SMS, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, Klaviyo: Email Marketing & SMS offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Language support

Details of the Klaviyo: Email Marketing & SMS are available in various languages on the Shopify app store, including English, French, Spanish, German, Portuguese (Brazil), Korean, Italian, Polish, Swedish, and Dutch.

Klaviyo: Email Marketing & SMS support information in a nutshell
Support emailsupport@klaviyo.com
Contact number(s)Not available
FAQ pageFAQ details
Privacy policyPrivacy details
Language supportEnglish, French, Spanish, German, Portuguese (Brazil), Korean, Italian, Polish, Swedish, and Dutch
Integration

The list of top Shopify apps, features or software tools that Klaviyo: Email Marketing & SMS seamlessly integrates with are given below.

CheckoutCustomer accountsShopify FlowShopify AdminAftershipGorgiasMeta AdvertisingRechargeTikTok AdvertisingTypeform
Developer
NameKlaviyo
ProfileSee all apps by Klaviyo
WebsiteView developer profile
Address125 Summer St, Floor 7, Boston, MA, 02111

Installation

How to install Klaviyo: Email Marketing & SMS on your Shopify store

1

Send your details

Your name, email and store domain go straight to the Klaviyo team.

2

The developer gets in touch

Klaviyo contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.6
★★★★★
3,449 total reviews
53,027
482
333
237
1270

Klaviyo: Email Marketing & SMS has an overall rating of 4.6 stars from a total of 3,449 reviews on the Shopify app store. Of these, 3,109 (90.1%) are positive, 33 (1.0%) are neutral, and 307 (8.9%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★Saintbyfrom Poland · 12 November 2026

super system but you need to take a ninja to take care of mass mailing. I have one:)

★★★★★CORE Pickleballfrom United States · 11 November 2026

Composer makes it faster, easier and more effective to put your email flows together.

★★★★★Rustic-tacfrom Canada · 7 November 2026

Facile à utiliserOffre plusieurs possibilités formulaires, infolettre etc

★★★★★GoDoggyfrom Japan · 6 November 2026

The new Klaviyo experience is out of this world. Composer is far superior than ChatGPT or Claude, it simply gets it every single time. The new interface is smoother, faster, and more reliable than ever before. Our team slowly gave up on email marketing due to all the effort needed but our comeback is generating us 10x revenue from existing & churned customers. I just wish billing and pricing is easier to understand.

★★★★★Ginger Blue Decorfrom United States · 6 November 2026

I love the new AI assistant called Composer! It has made sending marketing emails so much easier!

Install in your Shopify store We pass your name, email and store domain to the Klaviyo team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
#1
SMS marketing · domain
Total reviews
3,450
▲ 72 vs 30 days ago
Average rating
4.6 ★
0.00 vs 30 days ago
Top market
US
44.6% of installs · ▲ 0.06%

Category & keyword rankings

Position and market share today

CategorySMS marketing#121.6% ▼1.8
Keyworddomain#151.6% ▼6.7
Keywordemail marketing#161.8% ▼2.6
Keywordklaviyo#158.2% ▼2.0

Reviews trend

Cumulative reviews · last 6 months

2,843 → 3,450 reviews · rating steady at 4.6★
Ranks #1 in 10 of 10 App Store groups tracked.Open full charts →

Klaviyo: Email Marketing & SMS FAQs

How do I install the Klaviyo: Email Marketing & SMS Shopify app?
To install Klaviyo: Email Marketing & SMS on your Shopify store, click on the Klaviyo: Email Marketing & SMS installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Klaviyo: Email Marketing & SMS on your Shopify store, then contact us now.
What are the key features of Klaviyo: Email Marketing & SMS?

The key features offered by Klaviyo: Email Marketing & SMS to Shopify store owners are:

  • Unify and activate real-time data from Shopify and 350+ apps across the journey
  • Use Composer to build launch-ready, on-brand marketing campaigns across channels
  • Create AI-powered segments and flow triggers using historical and real-time data
  • Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
  • Turn service moments into shopping moments with Customer Hub and Customer Agent
Does Klaviyo: Email Marketing & SMS integrate with other Shopify apps or tools?

Yes, Klaviyo: Email Marketing & SMS seamlessly integrates with other Shopify apps or tools, such as Merge data from Shopify, such as web activity, tags, catalog, and coupons, along with data from other platforms., Dividing users based on past and current activities for improved targeting., Create coupon codes for automated processes and campaigns to simplify tracking..

Is there a free trial available for Klaviyo: Email Marketing & SMS?

No, Klaviyo: Email Marketing & SMS does not offer any free trial.

What are the pricing plans for Klaviyo: Email Marketing & SMS?

The app has 3 pricing plans: 1 free and 2 paid. The paid plans cost $15/month, $20/month and have no free trial period.

How does billing work for Klaviyo: Email Marketing & SMS?

Klaviyo: Email Marketing & SMS uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.

Can I cancel or upgrade my subscription plan at any time?

Yes, Klaviyo: Email Marketing & SMS allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Klaviyo: Email Marketing & SMS offer customer support?

Yes, Klaviyo: Email Marketing & SMS offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, Klaviyo: Email Marketing & SMS offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is Klaviyo: Email Marketing & SMS compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Klaviyo team so they can help install and configure the app on your store.

.myshopify.com
4.6★★★★★3,449 reviews · 90.1% positive

Writing reviews on ShopDigest is coming soon.

  • SA
    SaintbyPoland · 12 Nov 2026
    ★★★★★

    super system but you need to take a ninja to take care of mass mailing. I have one:)

  • CP
    CORE PickleballUnited States · 11 Nov 2026
    ★★★★★

    Composer makes it faster, easier and more effective to put your email flows together.

  • RU
    Rustic-tacCanada · 7 Nov 2026
    ★★★★★

    Facile à utiliserOffre plusieurs possibilités formulaires, infolettre etc

  • GO
    GoDoggyJapan · 6 Nov 2026
    ★★★★★

    The new Klaviyo experience is out of this world. Composer is far superior than ChatGPT or Claude, it simply gets it every single time. The new interface is smoother, faster, and more reliable than ever before. Our team slowly gave up on email marketing due to all the effort needed but our comeback is generating us 10x revenue from existing & churned customers. I just wish billing and pricing is easier to understand.

    KL
    KlaviyoDeveloper6 Nov 2026

    Thank you for the positive rating and honest review! We appreciate your support and are so glad you have had success with Klaviyo!

  • GB
    Ginger Blue DecorUnited States · 6 Nov 2026
    ★★★★★

    I love the new AI assistant called Composer! It has made sending marketing emails so much easier!

  • EB
    Esthetics by GianaUnited States · 29 Oct 2026
    ★★★★★

    The best platform around BY FAR. Seems to be getting even better in the agentic era

    KL
    KlaviyoDeveloper30 Oct 2026

    Thank you for taking the time to leave such a positive review, and your continued support of Klaviyo. We are so glad to hear our agents have been useful!

  • UO
    Uncle Otis ClothingCanada · 29 Oct 2026
    ★★★★★

    KLaviyo has definitely increase our revenue beyond our expectations. The system itself is comprehensive and intuitive, although the interface is well design and easy to get around its a learning curve we had to embrace and worth dedicating time. For E-commerce it's the best

    KL
    KlaviyoDeveloper30 Oct 2026

    Thank you so much for leaving such a thoughtful and positive review, we appreciate your support!

  • TL
    Tomell LondonUnited Kingdom · 28 Oct 2026
    ★★★★★

    Very happy with everything. High recommended. Try many but klayvio is BEST!!!!

    KL
    KlaviyoDeveloper30 Oct 2026

    Thank you so much for the glowing review! We are so glad that your experiencen with Klaviyo has been so positive!

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