Pinterest vs Facebook & Instagram: Which Shopify App Is Best For Your Store In October 2025?
Discover the power of Shopify apps as we compare Pinterest and Facebook & Instagram side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.
Compare Pinterest and Facebook & Instagram
Add App | |||
|---|---|---|---|
| General Information | |||
| Ratings | 4.3(1,623 reviews) | 3.9(4,539 reviews) | |
| Developed by | PINTEREST inc | Meta | |
| Launch Date | 2/18/2020 | 10/4/2018 | |
| Pricing | Free | Free | |
| Objective | Place your products where people search for ideas to explore and purchase. | Sell your products on Facebook and Instagram. | |
| Categories | Ads, Marketplaces | Ads, Marketplaces | |
| Key Features & Highlights | |||
| Purpose | Put your products on Pinterest and expose them to its 445M users who are looking for ideas and things to buy. | Sell on Facebook and Instagram easily while managing your business in one location with Shopify. | |
| Features List |
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| Highlights | - | - | |
| User Reviews and Ratings | |||
| Recommended % | 89.6% | 69.4% | |
| Pros |
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| Cons |
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| Pricing and Plans | |||
| Total Pricing Plans | 1 | - | |
| Free Plan | Available | - | |
| Free Trial | No | No | |
| Technical Information | |||
| Rating | 4.3 | 3.9 | |
| Total Reviews | 1,693 | 4,501 | |
| Launch Date | 2/18/2020 | 10/4/2018 | |
| SD Points | 153 | 1056 | |
Shopify Apps Detailed Comparison: Pinterest vs Facebook & Instagram
In this comprehensive comparison, we'll delve into the details of two Shopify apps: Pinterest and Facebook & Instagram. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.
Overview of the apps
Pinterest vs Facebook & Instagram: Overview
Let's dive into the overview of these two apps: Pinterest and Facebook & Instagram, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.
Pinterest Overview
Pinterest is a Shopify app developed by Unknown Developer to help merchants with Place your products where people search for ideas to explore and purchase. With an average rating of 4.3 stars from 1,623 reviews , Pinterest is one of the top-rated Ads Shopify apps.
Launch Date: Feb 18, 2020
Purpose: Put your products on Pinterest and expose them to its 445M users who are looking for ideas and things to buy.
Pricing summary: Free to install. Additional charges may apply.
Facebook & Instagram Overview
Facebook & Instagram is a Shopify app developed by Unknown Developer to help merchants with Sell your products on Facebook and Instagram. Shopify store owners have given mixed reviews to the Facebook & Instagram app, resulting in an overall rating of 3.9 stars from 4,539 reviews in the Ads category.
Launch Date: Oct 4, 2018
Purpose: Sell on Facebook and Instagram easily while managing your business in one location with Shopify.
Pricing summary: Free to install. Additional charges may apply.
Salient Features
Pinterest vs Facebook & Instagram: Features Comparison
While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.
Pinterest Features
Here are the salient features of Pinterest:
- ✅Upload your product list and maintain real-time updates with almost no delay
- ✅Show all your products naturally to Pinterest users.
- ✅Use the Pinterest Tag to monitor conversions and see detailed information about products.
- ✅Advertise your products and connect with your customers using ads that they can shop from.
- ✅Get a $100 USD ad credit when you start your first ad campaign on Pinterest.
Facebook & Instagram Features
Here are the salient features of Facebook & Instagram:
- ✅Get information about your shop, including top-selling items and most tagged content.
- ✅Improve ad results by setting up a conversion pixel.
- ✅Set up your shop quickly with a single account connection.
- ✅Sell using a single inventory that immediately updates to your store.
- ✅Receive email and live chat assistance from Meta.
Pricing Details
Pinterest vs Facebook & Instagram: Pricing Plans
There are tons of Shopify apps for small businesses and enterprises alike. From Pinterest to Facebook & Instagram, each offers a range of pricing packages to accommodate different business needs.
Let's see how the prices of Pinterest and Facebook & Instagram measure up.
Pinterest Pricing Details
Pinterest offers 1 free plan.
Free
$0/month
Facebook & Instagram Pricing Details
Facebook & Instagram offers 1 free plan.
$0/month
Ratings and Reviews
Pinterest vs Facebook & Instagram: User Ratings
User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about Pinterest and Facebook & Instagram.
Pinterest Ratings
Pinterest has garnered an overall rating of 4.3 stars from a total of 1,623 reviews on the Shopify app store.
Of the total reviews, 86% are positive, 14% are neutral, and 14% are negative.
✨ AI Summary of Pinterest ReviewsThe Shopify Pinterest integration app enables seamless connectivity between a merchant’s store and Pinterest, facilitating product promotion through pins and ads. The app automatically syncs products, simplifying catalog management and ad creation. Its intuitive setup process is frequently highlighted, with many noting the ease of linking accounts and the inclusion of free ad credits. Strengths include robust visual marketing capabilities, trend discovery tools, and a user-friendly interface that appeals to both new and experienced users. The platform excels in driving traffic and brand awareness, particularly for visually oriented businesses like fashion, home decor, and art. However, some limitations include occasional merchant account approval delays, unclear website quality requirements, and limited control over ad targeting. A few users report technical issues, such as failed integrations or sudden account suspensions, though these appear infrequent. Overall, the app is a valuable tool for expanding reach and sales through Pinterest’s engaged audience, provided merchants meet its eligibility criteria.
Facebook & Instagram Ratings
Facebook & Instagram has garnered an overall rating of 3.9 stars from a total of 4,539 reviews on the Shopify app store.
Of the total reviews, 78% are positive, 22% are neutral, and 22% are negative.
✨ AI Summary of Facebook & Instagram ReviewsThe app facilitates seamless integration between Shopify stores and Facebook/Instagram, enabling product syncing, ad management, and performance tracking. Its strengths include straightforward setup for many users, efficient product catalog synchronization, and streamlined ad creation. The interface is often described as intuitive, with clear instructions guiding users through the process. However, significant limitations arise from Meta’s platform policies and technical constraints, such as frequent account suspensions, unclear eligibility requirements, and prolonged review processes. Many encounter errors during setup, particularly with Instagram shops or checkout features, often tied to regional restrictions or Meta’s opaque compliance checks. Support is inconsistent, with unresolved issues frequently attributed to Meta’s lack of responsive assistance. Additionally, inventory syncing occasionally fails, leading to discrepancies between Shopify and social platforms. While the app simplifies cross-platform selling when functional, its reliability heavily depends on Meta’s systems, which often introduce friction without clear resolution paths.
Pros and Cons
Pinterest vs Facebook & Instagram: Pros and Cons
Let's explore the pros and cons of Pinterest and Facebook & Instagram to better understand their strengths and limitations.
Pinterest Pros and Cons
Pros
The app is consistently praised for its intuitive and easy-to-navigate design.
Many users highlight the smooth and hassle-free connection between Pinterest and Shopify.
Users frequently mention the app's ability to drive traffic and boost sales for their businesses.
The installation and setup are described as fast and straightforward by numerous reviewers.
The platform's visual nature is appreciated for showcasing products and inspiring creativity.
Several users value the initial advertising credits provided upon setup.
The automatic syncing of products from Shopify to Pinterest is a frequently mentioned benefit.
Users enjoy the app for discovering trends and generating creative business ideas.
The platform's ability to connect users with like-minded audiences is highlighted.
Many users appreciate the personalized assistance and guidance during setup.
Cons
Some users report difficulties with merchant account verification and sudden bans.
Newer businesses face challenges due to Pinterest's requirement for domains older than 9 months.
Occasional connectivity or syncing problems are noted, particularly with older accounts.
A minority of users express frustration with delayed or unhelpful responses from support teams.
Facebook & Instagram Pros and Cons
Pros
The app simplifies connecting Shopify stores to Facebook and Instagram, with many users reporting a seamless setup process.
Many reviewers highlighted the app’s intuitive design and straightforward navigation.
Multiple users praised the app for its fast and hassle-free installation and configuration.
The app is valued for its ability to enhance product visibility and streamline ad management.
Several users noted the app works consistently well once properly set up.
The app is appreciated for leveling the playing field for small and new businesses.
Many users reported increased sales and customer engagement after using the app.
The app offers a range of functionalities, including product syncing and performance tracking.
First-time users often found the app easy to understand and use.
The app is praised for its seamless connection with Shopify, making it a valuable tool for e-commerce.
Cons
Many users reported a lack of responsive or helpful support from both Shopify and Facebook.
Numerous reviews mentioned bugs, crashes, and connectivity problems, especially after updates.
Several users experienced sudden account suspensions or restrictions with little explanation or recourse.
Some users noted the app works intermittently, with features failing without warning.
Integrations
Pinterest vs Facebook & Instagram: Featured Integrations
Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of Pinterest and Facebook & Instagram, and see how effortlessly these apps can enhance your store operations.
Pinterest Integrations
Pinterest offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:
- •Checkout
Facebook & Instagram Integrations
Facebook & Instagram offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:
- •Checkout
Support
Pinterest vs Facebook & Instagram: Support
The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to Pinterest and Facebook & Instagram. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.
Pinterest User Support
For any inquiries or assistance regarding Pinterest, their dedicated support team is here to assist you. You can reach out to them via email at their support email.
Facebook & Instagram User Support
For any inquiries or assistance regarding Facebook & Instagram, their dedicated support team is here to assist you. You can reach out to them via email at their support email. To address common concerns, Facebook & Instagram offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.
Final Verdict
Pinterest vs Facebook & Instagram: Final Verdict
When choosing the ideal Shopify app for your business, both Pinterest and Facebook & Instagram offer unique strengths and considerations.
The choice between Pinterest and Facebook & Instagram depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.
We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.
Here's a breakdown of key factors to help you choose a winner.
Average Rating (High priority factor)
While considering user reviews, take note of the average ratings for Pinterest and Facebook & Instagram. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, Pinterest holds an average rating of 4.3 stars, whereas Facebook & Instagram has 3.9 star ratings.
🥇 Winner: Pinterest
🥈 Runner Up: Facebook & Instagram
For a comprehensive analysis, head to the Ratings and Reviews section.
Total Reviews (High priority factor)
Consider the total number of reviews Pinterest and Facebook & Instagram have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, Pinterest has received a total of 1,623 reviews and Facebook & Instagram has 4,539 reviews.
🥇 Winner: Facebook & Instagram
🥈 Runner Up: Pinterest
For a comprehensive analysis, head to the Ratings and Reviews section.
Launch Date (Low priority factor)
While not a direct measure of quality, consider the launch date of each app - Pinterest and Facebook & Instagram to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. Pinterest and Facebook & Instagram were launched on Feb 18, 2020 and Oct 4, 2018 respectively.
🥇 Winner: Facebook & Instagram
🥈 Runner Up: Pinterest
For a comprehensive analysis, head to the Overview of the Apps section.
Budget (High priority factor)
Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, Pinterest offers 1 pricing plans (1 free plan, 0 paid plans) with an average plan price of $0.00. Facebook & Instagram, on the other hand, has a total of 1 pricing plans (1 free plan, 0 paid plans) with an average plan price of $0.00.
🥇 Winner: Pinterest, Facebook & Instagram
🥈 Runner Up: N/A
For a comprehensive analysis, head to the Pricing Details section.
Support Channel (Medium priority factor)
Both Pinterest and Facebook & Instagram provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:
Pinterest: Email - 1 support option
Facebook & Instagram: Email, FAQs page - 2 support options
🥇 Winner: Facebook & Instagram
🥈 Runner Up: Pinterest
For a comprehensive analysis, head to the Support section.
Integrations (Medium priority factor)
Evaluate the integration capabilities of Pinterest and Facebook & Instagram. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.
Pinterest: 1 integrations
Facebook & Instagram: 3 integrations
🥇 Winner: Facebook & Instagram
🥈 Runner Up: Pinterest
For a comprehensive analysis, head to the Integrations section.
Trial Period (Low priority factor)
Free trial periods allow you to explore the app's features and functionalities before committing. Pinterest has no free trial period. Facebook & Instagram, on the other hand, has no free trial period.Take advantage of these trial periods to assess how well each app aligns with your specific business needs.
🥇 Winner: N/A
🥈 Runner Up: N/A
For a comprehensive analysis, head to the Features section.
By comparing and weighing these factors, you can make an informed decision and determine the winner between Pinterest and Facebook & Instagram that aligns best with your requirements and preferences for a successful Shopify app experience.
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