Subscription Shopify Apps — Country-Level Market Share
All countries ranked by current install share of subscription Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 51.16% | 0.66 |
| 2 |  United Kingdom | 12.76% | 0.52 |
| 3 |  Australia | 7.35% | 0.15 |
| 4 |  Canada | 5.33% | 0.16 |
| 5 |  Germany | 2.73% | 0.10 |
| 6 |  France | 2.42% | 0.07 |
| 7 |  New Zealand | 1.58% | 0.02 |
| 8 |  Spain | 1.43% | 0.22 |
| 9 |  Netherlands | 1.33% | 0.04 |
| 10 |  Singapore | 1.14% | 0.14 |
Showing 1-10 out of 93
Key Insights:
- United States drives 51.2% of subscription Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Australia) cover 71.3% of all tracked subscription installs — highly concentrated demand.
- United Kingdom is the fastest-growing market this month (+0.5pp) — emerging demand worth watching.
- United States's share of subscription app reviews has slipped the most this month (-0.7pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Subscription Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving subscription Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 52.0%0.15 | 51.8%0.16 | 52.3%0.54 | 52.0%0.36 | 51.7%0.24 | 51.2%0.57 |
| United Kingdom | 11.4%0.04 | 11.5%0.08 | 11.8%0.31 | 12.1%0.25 | 12.5%0.48 | 12.8%0.23 |
| Australia | 6.8%0.06 | 7.0%0.18 | 7.0%0.08 | 7.3%0.28 | 7.5%0.21 | 7.3%0.19 |
| Canada | 5.7%0.06 | 5.7%0.03 | 5.3%0.38 | 5.2%0.13 | 5.2%0.05 | 5.3%0.09 |
| Germany | 3.0%0.07 | 2.8%0.18 | 2.6%0.21 | 2.6%0.05 | 2.7%0.09 | 2.7%0.06 |
Key Insights:
- United States's share of subscription app installs expanded from 50.3% → 51.2% over the charted period.
- Top 5 markets plotted: United States, United Kingdom, Australia, Canada, Germany.
- Subscription app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Subscription Shopify App Installs
United States dominates demand for subscription Shopify apps with 51.2% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (12.8%) and Australia (7.3%) round out the top 3, together accounting for 71.3% of all subscription app installs. Canada (5.3%) and Germany (2.7%) fill out the top 5, giving a combined view of where subscription app demand actually concentrates. United Kingdom is the fastest-growing market this month (+0.5pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, United States has lost the most share this month (-0.7pp).
With 51.2% of subscription app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (12.8%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Subscription Shopify Apps Over Time
United States's share of subscription Shopify app installs grew from 50.3% (Nov 2024) to 51.2% (Nov 2026) — a +0.9pp tightening of geographic concentration toward this market. The top 5 plotted markets — United States, United Kingdom, Australia, Canada, Germany — show which regions consistently drive subscription app demand over time.
United States's widening subscription lead means the leading apps will keep prioritizing this market for localization and feature work — merchants in other regions are increasingly underserved by the category leaders.
Top 5 Apps in Subscription
- Appstle℠ Subscriptions App — Among the most-installed subscription apps worldwide with 61.0% install share, rated 5.0★.
- Supr Bundle & Subscription App — Among the most-installed subscription apps worldwide with 3.9% install share, rated 5.0★.
- Loop Subscriptions App — Among the most-installed subscription apps worldwide with 4.5% install share, rated 5.0★.
- Seal Subscriptions App — Among the most-installed subscription apps worldwide with 12.3% install share, rated 4.9★.
- Subi Subscriptions App — Among the most-installed subscription apps worldwide with 2.4% install share, rated 4.9★.
Subscription Shopify Apps — Frequently Asked Questions
1. Which countries dominate subscription Shopify app installs?
United States dominates subscription Shopify app installs with 51.2% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are subscription Shopify apps most popular?
subscription apps are most popular in United States (51.2% share), United Kingdom (12.8%), and Australia (7.3%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for subscription Shopify apps?
United Kingdom is the fastest-growing market for subscription apps this month, gaining +0.5pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for subscription Shopify apps?
United States has shed the most share this month (-0.7pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for subscription on Shopify?
For subscription apps, country share is computed from each country's recent reviews divided by the total reviews collected globally for the collection over the same window. Reviews are a robust proxy for installs since Shopify doesn't publish install counts.
6. Has the leading market for subscription Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 50.3% to 51.2%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
