Subscription Shopify Apps – Market Share Breakdown
(Updated September 2026) See which subscription Shopify apps dominate installs and how their share has shifted over time. This collection page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Subscription Shopify Apps — Full Market Share Table
All tracked subscription Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Appstle℠ Subscriptions App | 60.77% | 1.46 | Climbing |
| 2 |  Seal Subscriptions App | 15.29% | 0.46 | Declining |
| 3 |  Recharge Subscriptions App | 6.12% | 0.06 | Climbing |
| 4 |  Upsell.com ‑ ReConvert Upsell | 5.52% | 1.00 | Declining |
| 5 |  Loop Subscriptions App | 2.93% | 0.17 | Climbing |
| 6 |  Subi Subscriptions App | 2.50% | 0.06 | Declining |
| 7 |  Recurpay Subscriptions App | 2.17% | 0.16 | Climbing |
| 8 |  Supr Bundle & Subscription App | 2.11% | 0.13 | Declining |
| 9 |  TA Subscriptions App | 0.40% | 0.02 | Declining |
| 10 |  Skio, a Recharge Company | 0.40% | 0.04 | Declining |
Showing 1-10 out of 31
Key Insights:
- Appstle℠ Subscriptions App holds 60.8% share of subscription app installs — 45.5pp ahead of Seal Subscriptions App (15.3%).
- Top 3 apps (Appstle℠ Subscriptions App, Seal Subscriptions App, Recharge Subscriptions App) account for 82.2% of all subscription install share — a concentrated market.
- Appstle℠ Subscriptions App is gaining share fastest this month (+1.46pp) — the largest single gainer among the top subscription apps by share.
- Upsell.com ‑ ReConvert Upsell is losing share fastest (-1.00pp) — could indicate a churning user base or a stronger challenger gaining ground.
Subscription Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 subscription Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Appstle℠ Subscriptions App | 55.7%1.88 | 58.1%2.41 | 59.4%1.23 | 60.8%1.45 | 61.4%0.56 | 61.5%0.1 |
| Seal Subscriptions App | 16.7%0.45 | 16.4%0.25 | 15.6%0.82 | 15.2%0.42 | 14.6%0.53 | 13.8%0.89 |
| Recharge Subscriptions App | 7.0%0.46 | 6.2%0.75 | 6.1%0.11 | 6.1%0.02 | 6.2%0.13 | 6.2%0.04 |
| Upsell.com ‑ ReConvert Upsell | 8.3%1.18 | 7.1%1.26 | 6.5%0.59 | 5.6%0.92 | 5.2%0.38 | 4.8%0.4 |
| Loop Subscriptions App | 2.3%0.12 | 2.6%0.24 | 2.8%0.26 | 3.0%0.15 | 3.2%0.23 | 3.8%0.57 |
Key Insights:
- Appstle℠ Subscriptions App's share expanded from 39.4% → 61.5% over the charted period.
- Of the top 5 tracked subscription apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Subscription Shopify Apps by Country
Per-country market share rankings for subscription Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | | |  | |
| 4 | | | | | |
| 5 | | | | |
Key Insights:
- Appstle℠ Subscriptions App leads subscription apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Appstle℠ Subscriptions App leads worldwide, but China bucks the trend — Seal Subscriptions App leads there.
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Top 5 Apps in Subscription
- Appstle℠ Subscriptions App — Leads subscription apps with 61.5% install share, rated 5.0★ — gaining share this month.
- Supr Bundle & Subscription App — Holds 2.8% of subscription app install share, rated 5.0★ — gaining share this month.
- Loop Subscriptions App — Holds 3.8% of subscription app install share, rated 5.0★ — gaining share this month.
- Seal Subscriptions App — Holds 13.7% of subscription app install share, rated 4.9★ — losing share this month.
- Subi Subscriptions App — Holds 2.2% of subscription app install share, rated 4.9★.
Subscription Shopify Apps — Frequently Asked Questions
1. Which subscription app has the highest market share on Shopify?
Appstle℠ Subscriptions App dominates the subscription category on Shopify with 60.8% of installs — 45.5pp ahead of Seal Subscriptions App. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for subscription Shopify apps?
For subscription apps, market share is estimated from each app's recent review velocity (reviews collected in the past 6 months) divided by the total reviews collected by all apps in the collection over the same window. Reviews are a proxy for installs since Shopify doesn't publish install counts.
3. Which subscription apps are gaining market share on Shopify?
Appstle℠ Subscriptions App is gaining subscription app market share fastest this month, up +1.46pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which subscription apps are losing market share on Shopify?
Upsell.com ‑ ReConvert Upsell has lost the most market share this month among subscription apps (-1.00pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most subscription Shopify app installs?
United States drives the largest share of subscription app installs at 51.9%, followed by United Kingdom at 12.0% and Australia at 7.4%. Use the country picker on the third card to compare market leaders by country.
6. How many subscription apps does ShopDigest track on Shopify?
ShopDigest tracks 32 subscription apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
